# Wellness-Inspired QSR HQs Mcdonald's HQ in Chicago Takes Cues from Rising Consumer Consciousness By Kalin Ned | Published 2019-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-hq References: [fastcompany](https://www.fastcompany.com/90322078/mcdonalds-new-hq-makes-it-look-more-like-a-wellness-startup?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html?gclid=EAIaIQobChMI55nH_quT4QIV0LfACh1uAQMkEAAYASAAEgKcL_D_BwE) The [McDonald's HQ](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth) occupies nine stories and houses a total of 2,000 employees. Open to the public, the space has been designed by [Studio O+A](https://www.trendhunter.com/trends/omg-burger-i) and [IA Interior Architects](https://www.trendhunter.com/trends/evite) and it hosts some educational and entertainment-focused add-ons like the "Hamburger University management training center" and the global McDonald's restaurant. What is noteworthy in the design of the Chicago-based McDonald's HQ is that it revolves around the concept of wellness which is perhaps a rebranding strategy to reflect the growing consumer consciousness surrounding health-focused products and services — from a living green wall to a "tightly pruned forest canopy." Naturally, the elements and materials that Studio O+A and IA Interior Architects chose also pertain heavily to the business of the fast food establishment. Photo Credits: Garrett Rowland/McDonald's ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Wellness-focused HQ Design:** Wellness-focused headquarters design trend in QSR industry to reflect growing consumer consciousness. - **Educational and Entertainment Add-ons:** Increased emphasis on educational and entertainment add-ons for QSR HQs to enhance brand image. - **Integration of Natural Elements:** Integration of natural elements trend in QSR HQ design as a way to appeal to eco-conscious consumers and showcase brand sustainability. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** Fast food industry leaders are implementing wellness-focused design elements to remain competitive in the growing market for health-focused products and services. - **Architecture and Interior Design:** Architecture and interior design firms specializing in commercial spaces are tapping into the demand for wellness-focused designs in the QSR industry. - **Corporate Training and Education:** Companies and individuals providing corporate training and education services can capitalize on the increasing popularity of educational add-ons in QSR HQ design. ## Related on Trend Hunter - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Therapeutic Architecture Design](https://www.trendhunter.com/trends/heartland-whole-health-institute.md)