# Chinese New Year Metaverses McDonald's Hall of Zodiacs is a First-of-Its-Kind Cross-Media Collab By Laura McQuarrie | Published 2022-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-hall-of-zodiacs References: [prnewswire](https://www.prnewswire.com/news-releases/mcdonalds-usa-and-fashion-trailblazer-humberto-leon-reimagine-lunar-new-year-traditions-through-metaverse-experience-for-fans-301471265.html) & [McDHallOfZodiacs](http://McDHallOfZodiacs.com)  [McDonald's](https://www.trendhunter.com/trends/mcdonaldland-vr) Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon introduces a collaboration from the [co-founder of fashion brand Opening Ceremony](https://www.trendhunter.com/trends/clot-and-mcdonalds) and the American fast food giant for its first-ever cross-media collaboration. To ring in 2022 as the Year of the Tiger, an immersive and interactive experience has been created for fans within the metaverse. For a limited time until February 15th, fans are invited to enter the immersive virtual exhibit and see a one-of-a-kind collection of [zodiac animal designs](https://www.trendhunter.com/trends/bonchon-lunar-new-year), get horoscope readings and more. Thanks to the expertise of Cliff Tan, the space is optimized with feng shui for feel-good, balanced energy. As part of the cross-media collaboration, the partners created a TV spot that is airing on Asian news channels in English, Chinese, Korean and Vietnamese. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Metaverse Collaborations:** The success of McDonald's Hall of Zodiacs demonstrates the potential for cross-media collaborations to create unique and immersive experiences within the metaverse. - **Virtual Marketing Campaigns:** The TV spot created for McDonald's Hall of Zodiacs showcases the power of virtual marketing campaigns to engage audiences across multiple languages and cultures. - **Interactive Branding:** Immersive exhibits like McDonald's Hall of Zodiacs provide opportunities for interactive branding that can create memorable experiences for customers. ### Where This Applies - **Fast Food:** Fast food companies like McDonald's can leverage metaverse collaborations to engage with customers in new and innovative ways to promote their brand and products. - **Fashion:** The success of Humberto Leon's collaboration with McDonald's in creating an immersive virtual exhibit demonstrates the potential for fashion brands to extend their reach and engagement through virtual experiences. - **Media:** Cross-media collaborations like the one between McDonald's and Humberto Leon can create new opportunities for media companies to engage audiences across different platforms and markets. ## Related on Trend Hunter - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md) - [QSR-Inspired Interactive Metaverses](https://www.trendhunter.com/trends/my-happy-place.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Tiger-Themed AR Cocktails](https://www.trendhunter.com/trends/limited-edition-cocktail.md) - [New Year-Themed Chat Backgrounds](https://www.trendhunter.com/trends/chat-background.md) - [Heritage-Honoring Shopping Festivals](https://www.trendhunter.com/trends/dfs-hosts-lny-activations.md) - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)