# Homosexual Fast Food Ads The McDonald's Gay Commercial is a First for the Restaurant Giant By Tiana Reid | Published 2010-05-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-gay-commercial References: [jezebel](http://jezebel.com/5551307/come-as-you-are-french-mcdonalds-ad-features-closeted-teen-and-father) & [mcdonalds](http://www.mcdonalds.com/us/en/home.html) The [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) gay commercial is a first for the [fast food company](https://www.trendhunter.com/trends/believe-campaign); however, it has been released solely in France. The ad campaign is dubbed 'Come as you are,' or in its original language, 'Venez comme vous êtes.' The commercial shows a welcome alternative to its typical [nuclear family advertising commercials](https://www.trendhunter.com/trends/german-doner-kebab). What do you think of the McDonald's gay commercial? Do you find it particularly progressive for the fast food giant? Or just a marketing ploy? ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **LGBTQ+ Inclusive Advertising:** There is an opportunity for businesses to be more inclusive in their advertising campaigns, particularly towards the LGBTQ+ community. - **Targeted Marketing:** Businesses can cater to specific demographics by creating targeted marketing campaigns that speak to their unique experiences and identities. - **Global Branding:** Expanding marketing efforts to international markets can diversify a brand's reach and appeal to a wider audience. ### Who This Affects Most - **Fast Food:** Fast food companies can promote inclusivity and target a wider audience through diverse advertising campaigns. - **Marketing and Advertising:** Marketing and advertising agencies can assist businesses in creating targeted ad campaigns that feature diverse representation in order to expand their customer base. - **Global Business:** Global businesses can benefit from embracing diverse advertising campaigns that resonate with international audiences and increase brand awareness in new markets. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Promotional France-Only QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-france-mcbaguette.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md) - [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md)