# Pond Diving Food Ads The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious By KimLeo | Published 2011-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-fry-lights References: [thedenveregotist](http://www.thedenveregotist.com/news/national/2011/november/16/best-fries-get-best-fry-ad-weve-ever-seen) & [leoburnett](http://www.leoburnett.com/) The Leo Burnett 'Best Fries on the Planet' campaign for MOCNI (McDonald’s Owners of Chicago and Northwest Indiana) is a campaign to promote the widely held belief that McDonald’s french fries are the best fries on the planet. This commercial is one aspect of the campaign. It features a young boy fishing patiently with his grandpa. The boy then decides that a fry on the end of his rod will be enough to catch the big one, and as he casts the line into the water, a slew of people come rushing in. Those on bikes, businessmen and everyone in between all seem to be drawn to the sweet-smelling taste of [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) fries. The Leo Burnett 'Best Fries on the Planet' campaign has received very positive reviews in publications and the [Twitter](https://www.trendhunter.com/trends/mymcdonalds-rewards)-sphere. Credits Global CCO: Mark Tutssel CCO: Susan Credle ECD: John Montgomery CDS: Avery Gross, Brian Shembeda CW: Rene Delgado AD: Alex Esseveld Executive Producer: Denis Giroux Producer: Samantha Howes ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Food Marketing Campaigns:** Opportunities to create viral and creative campaigns that showcase a food brand's unique qualities. - **Nostalgic Advertising:** Brands can tap into consumers' nostalgia by creating emotional connections in their advertisements. - **Humorous Marketing:** There is an opportunity for brands to create entertaining and shareable ads that generate positive feedback from consumers. ### Where This Applies - **Fast Food:** Fast food chains could utilize creative and attention-grabbing advertising to differentiate themselves from competitors. - **Advertising:** Marketing agencies could specialize in creating campaigns that have viral potential or evoke a sense of nostalgia. - **Digital Marketing:** Marketers could explore the potential of humorous and nostalgic campaigns in the digital sphere through social media and video platforms. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md)