# Promotional France-Only QSR Sandwiches The McDonald's France McBaguette Returns for a Short While By Michael Hemsworth | Published 2022-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-france-mcbaguette References: [brandeating](https://www.brandeating.com/2022/12/mcbaguette-returns-to-mcdonalds-france-for-emily-in-paris-tie-in.html) & [mcdonalds](https://www.mcdonalds.com/ch/fr-ch/menu.html)  The [McDonald's France McBaguette](https://www.trendhunter.com/trends/the-1955-burger) has been reintroduced by the brand as part of a promotional tie-in to coincide with the release of the third season of the [Netflix](https://www.trendhunter.com/trends/squid-game-meal) original series Emily in Paris. The sandwich is featured in the show when the titular character visits a McDonald's location and has been brought back for fans or curious foodies alike to try out. The sandwich features a baguette bun topped with two beef patties, two slices of Emmental cheese, lettuce, old-fashioned mustard sauce and a finishing of dijon mustard. The McDonald's France McBaguette can be ordered as part of a meal that includes a medium side of your choosing along with a medium drink and two macarons for dessert. Image Credit: McDonald's France ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 60% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pop-culture Tie-in Promotions:** Brands can create limited edition products that are featured in popular movies or TV shows to generate interest and increase sales. - **Regional Menu Offerings:** Chain restaurants can attract customers by offering menu items that are unique to a specific region or country. - **Innovative Sandwich Combinations:** Food companies can experiment with new sandwich ingredients and combinations to create exciting and original products that stand out in the market. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on pop culture tie-ins to promote their brand and generate interest in their menu offerings. - **Entertainment:** TV and movie producers can work with food brands to feature specific products in their shows or movies for promotional purposes. - **Food and Beverage:** Food and beverage companies can create unique and innovative menu items that appeal to consumers looking for new and interesting food experiences. ## Related on Trend Hunter - [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md) - [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md) - [Content-Inspired QSR Meals](https://www.trendhunter.com/trends/mcdonalds-as-featured-in-meal.md) - [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md) - [Chromatic QSR Veggie Fries](https://www.trendhunter.com/trends/french-vegetable-fries.md) - [Anime-Collaborative QSR Menus](https://www.trendhunter.com/trends/kikis-delivery-service.md) - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [QSR Eggs Benedict Burgers](https://www.trendhunter.com/trends/maestro-eggs-benedict-burger.md) - [TV Series-Inspired QSR Meals](https://www.trendhunter.com/trends/squid-game-meal.md)