# Upscale Fast Food Mugs Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups By Shiori Mine | Published 2012-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-france-introduces-reusable-ceramic-cups References: [selectism](http://www.selectism.com/2012/07/24/mcdonalds-france-introduce-fancy-reusuable-ceramic-cups/) & [mcdonalds.fr](http://www.mcdonalds.fr/) In collaboration with industrial designer Patrick Norguet, [McDonald's France](https://www.trendhunter.com/trends/mcdonalds-france-2) introduced reusable ceramic cups in its stores to reduce waste and boost its [McCafe](https://www.trendhunter.com/trends/grinchthemed-cups) brand image. McDonald's has been pushing hard the last couple years, playing catch-up in the coffee and cafe industry. While these colorful containers won't skyrocket McDonald's high-end status to the ranks of Laudree or [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all) over night, it will likely pique the interest of Parisian diners. The simplistic design features a white ceramic cup with a colorful, branded foam holder in six distinct shades. Oddly enough, the colors are not the usual red and yellow hues that saturate the rest of the brand's global image. McDonald's has managed to do what many companies aspire to overcome, finding a way to maintain consistency while tailoring its offerings to regional preferences. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Food Packaging:** Opportunity to introduce reusable packaging to reduce waste and improve brand image. - **Upscale Fast Food:** Chance to elevate fast food brands by offering high-quality, stylish products. - **Regionalized Branding:** Potential to tailor products and branding to regional preferences while maintaining brand consistency. ### Sectors Adopting This - **Food Packaging:** Innovative packaging solutions for the food industry to reduce waste and promote sustainability. - **Fast Food:** Opportunities for fast food chains to enhance their image and appeal to a more upscale market. - **Brand Marketing:** Strategies to customize brand offerings and marketing approaches according to regional preferences. ## Related on Trend Hunter - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md) - [Plastic-Made QSR Artwork](https://www.trendhunter.com/trends/mcdonalds-canada-art-series.md) - [RFID-Equipped QSR Containers](https://www.trendhunter.com/trends/mcdonalds-france-2.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [RFID-Enabled Tableware](https://www.trendhunter.com/trends/checkpoint-systems.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md)