# QSR Food-Inspired Door Designs McDonald's France Launches a New Digital Campaign of Door Visuals By Amy Duong | Published 2023-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-france-1 References: [designtaxi](https://designtaxi.com/news/422122/McDonald-s-Turns-Food-Into-Doors-To-Remind-That-Delivery-Is-Only-A-Knock-Away/) & [instagram](https://www.instagram.com/tbwaparis/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [McDonald's France](https://www.trendhunter.com/trends/mcdonalds-france-global-menu) has launched a new campaign that has been released digitally and it is done with the help of the advertising agency TBWA\Paris. The team created a set of three images that reimagine the look of some menu items in different variations of doors. When driving home from anywhere, there is always '[McDelivery](https://www.trendhunter.com/trends/mcdonalds-door-dash)' that is convenient and quick. It expresses the flexibility of the food delivery services as the graphics show the environments at different points of the day. This can be seen in the form of the [Big Mac](https://www.trendhunter.com/trends/mcdelivery-detector) pictured in the form of a garage door of a suburban home in the middle of the day or the French fries seen through double doors of a city apartment building at night. Image Credit: Instagram @Tbwaparis ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 37% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Digital Advertising Campaigns for Qsrs:** Quick-service restaurants can explore using creative digital campaigns to showcase their menu items in unique ways. - **Product-focused Graphic Design:** Design agencies can take inspiration from McDonald's France's door visuals to create product-focused graphic designs for various industries. - **Flexible Food Delivery Services:** QSRs can capitalize on the convenience of food delivery services and showcase their flexibility through creative marketing campaigns like McDonald's France's door visuals. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can use creative marketing campaigns like McDonald's France's door visuals to showcase their menu items and stand out in a competitive industry. - **Advertising Industry:** Ad agencies can use McDonald's France's creative door visuals as a source of inspiration for product-focused design for various industries. - **Food Delivery Industry:** Food delivery companies can partner with QSRs and use creative campaigns like McDonald's France's door visuals to showcase the convenience of their services and expand their market share. ## Related on Trend Hunter - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md)