# Smartphone Coupon Campaigns McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology By Michael Hemsworth | Published 2016-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-fast-food-restaurant References: [retail-innovation](http://retail-innovation.com/mcdonalds-broadcast-offers-via-beacons-in-store/) & [mcdonalds](http://www.mcdonalds.com) With a vast majority of consumers owning smartphones than ever, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-1) fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this connected lifestyle. Working with iBeacon brand Piper, McDonald's created a local network to let consumers know about new offers, coupons and much more to help make the restaurant experience more focused on comfort and value. The campaign within the McDonald's fast food restaurants in Georgia was a roaring success with a whopping 8% increase in sales thanks to the campaign. Although focused on offering customers timely offers, the technology was also integrated to get the word out to people in the area about employment opportunities to help further integrate into local communities. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile Coupon Campaigns:** The use of beacon technology in mobile coupon campaigns can provide personalized offers to consumers and drive sales. - **Connected In-store Experiences:** Implementing iBeacon technology in retail stores can enhance the in-store experience by delivering real-time offers and promotions to customers. - **Hyperlocal Marketing:** Using beacon technology to target customers in a specific geographic area can boost engagement and drive foot traffic to businesses. ### Who This Affects Most - **Fast Food:** Fast food chains like McDonald's can leverage beacon technology to offer personalized offers and increase customer loyalty. - **Retail:** Retailers can utilize beacon technology to deliver targeted offers, improve customer engagement, and drive sales. - **Hospitality:** Hotels and resorts can use beacon technology to provide personalized promotions and enhance the guest experience. ## Related on Trend Hunter - [QSR-Backed SMS Marketing](https://www.trendhunter.com/trends/mcdonalds-1.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md) - [Accessible Fast-Food Partnerships](https://www.trendhunter.com/trends/righthear.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [First-Of-Its-Kind Digital Coupons Programs](https://www.trendhunter.com/trends/digital-coupons-program.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md)