# Revived Discount QSR Meals McDonald's Extra Value Meals are Back as a Budget-Friendly Option By Michael Hemsworth | Published 2025-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-extra-value-meals References: [restaurantmagazine](https://www.restaurantmagazine.com/mcdonalds-extra-value-meals-are-back/) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html)  The [McDonald's](https://www.trendhunter.com/trends/national-value-deal) Extra Value Meals are being revived by the brand as part of its initiative to offer its customers a competitively priced meal option this fall. The meal menu will make its formal debut September 8, 2025 and will offer guests their choice of a Big Mac, Quarter Pounder burger, McCrispy Sandwich or 10-piece Chicken McNuggets with a medium fries and medium soft drink for $8. The brand will also be offering a $5 Sauce McMuffin with Egg meal that comes with a small coffee and hash brown as a cost-effective breakfast option. President Joe Erlinger spoke on the revival of the McDonald's Extra Value Meals saying, "[McDonald’s USA](https://www.trendhunter.com/trends/mcvalue-20) is laser-focused on delivering value and affordability for our customers, and I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality. From the $5 Meal Deal to [McValue](https://www.trendhunter.com/trends/under-4-mcvalue-menu) and now Extra Value Meals, we’re sending a clear message: we’re here for our customers. McDonald’s will always be a place where you can get the food you love at a price that fits your life.” Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 59% | Activity: 61% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Meal Bundles:** The resurgence of budget-friendly meal bundles in QSRs can disrupt the dining landscape by meeting consumer demand for economical dining experiences. - **Value-driven QSR Campaigns:** QSRs launching value-driven marketing campaigns have the potential to redefine customer loyalty by emphasizing cost-saving benefits. - **Dynamic Pricing Strategies:** Innovative pricing strategies that focus on providing high value at low costs can transform how QSRs attract price-sensitive consumers. ### Sectors Adopting This - **Quick Service Restaurants:** As QSRs like McDonald's revitalize cost-effective menu options, the industry could see shifts towards more value-centric business models. - **Food and Beverage Distribution:** The resurgence of discounted meal options necessitates efficient supply chain operations to maintain profitability while delivering value. - **Marketing and Advertising:** The focus on budget-friendly offerings offers a new playing field for marketing agencies to create campaigns that highlight affordability and value. ## Related on Trend Hunter - [High-Value Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue.md) - [Expanded Value Meal Options](https://www.trendhunter.com/trends/mcvalue-20.md) - [QSR Value Meals](https://www.trendhunter.com/trends/national-value-deal.md) - [Competitive Cost-Conscious QSR Menus](https://www.trendhunter.com/trends/under-4-mcvalue-menu.md) - [App-Only QSR Meal Deals](https://www.trendhunter.com/trends/crispy-chicken-sandwich-meal.md) - [Buildable Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-under-3-menu.md) - [Low-Cost QSR Value Menus](https://www.trendhunter.com/trends/mcpicks-value-menu.md) - [Syllabus-Themed QSR Meal Deals](https://www.trendhunter.com/trends/mcdonalds-food-deals.md) - [Premium Value Menu Burgers](https://www.trendhunter.com/trends/mcdonalds-the-daily-double.md)