# Personified Feeling Ads The McDonald’s Easy Morning Campaign Promotes Better Moods By Meghan Young | Published 2013-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-easy-morning References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/12/mcdonalds-breakfast-cactus-bubbles-fireworks/) & [ddb-tribal](http://www.ddb-tribal.com) The [McDonald’s Easy Morning](https://www.trendhunter.com/trends/mcdonalds-night-posters) ad campaign revolves around the personification of some classic moods. Waking up on the wrong side of the bed can often result in prickly, explosive or even airhead attitudes that could carry out throughout the rest of the day, perhaps even ruining someone else's morning. These print ads encourage people to contain these awful feelings by getting a good breakfast in them. Conceived and executed by DDB Tribal, an ad agency based in Vienna, Austria, the McDonald’s Easy Morning ad campaign was art directed by Peter Mayer and Mike Nagy with creative direction by Lukas Grossebner. It reads, “Leave your morning mood behind.” The images were both photographed and illustrated by the studio Carioca. Although completely fantastical, people will easily be able to relate to the images. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Personified Feeling Ads:** Opportunity to create ad campaigns that personify emotions to resonate with consumers. ### Sectors Adopting This - **Advertising:** Innovative approaches to advertising can include personifying emotions in campaigns. - **Fast Food:** Restaurants can leverage emotion-focused advertising to promote a positive dining experience. - **Graphic Design:** Combining photography and illustration in ad campaigns can create visually engaging content. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)