# Fast Food Fusion McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap By Cowbag | Published 2009-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-drops-buns-tortilla-big-mac-launches References: [eatmedaily](http://www.eatmedaily.com/2009/03/mcdonalds-mac-snack-wrap-a-big-mac-inside-a-flour-tortilla/) It is hard to think of anything less tasty that this new product from [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe), the Mac Snack Wrap. It is to launch in Canda only. Basically, it is a hybrid of their top-selling [Big Mac](https://www.trendhunter.com/trends/adult-happy-meals). Instead of a bun, however, all the ingredients for the Mac Snack Wrap are stuffed inside a warm flour tortilla. Below, read what one foodie has to say on the matter; it's fair to say that it is not going down well. **Implications** - McDonald's replacing their buns with tortillas is a brilliant move to attract consumers who feel like they should be eating healthier, but still like the convenience of fast food. Currently, there is only one photograph available on Flickr. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 3% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fast Food Fusion:** McDonald's replacing buns with tortillas for the Mac Snack Wrap is a fusion trend that appeals to consumers seeking healthier fast food options. - **Healthy Fast Food:** The Mac Snack Wrap's tortilla bun innovation creates a disruptive opportunity for the healthy fast food industry. - **Convenient Health:** The Mac Snack Wrap's combination of convenience and healthiness presents a trend towards convenient, yet mindful fast food options. ### Industries Being Reshaped - **Fast Food Industry:** The Mac Snack Wrap's tortilla bun innovation translates into a market opportunity for healthier fast food options in the traditional fast food industry. - **Health Food Industry:** The Mac Snack Wrap presents a disruptive innovation opportunity for the health food industry to create convenient, healthier fast food options. - **Convenience Food Industry:** The trend towards healthier, convenient fast food options sparked by the Mac Snack Wrap creates potential for innovation in the convenience food industry. ## Related on Trend Hunter - [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md) - [Hamburger Patty Snack Wraps](https://www.trendhunter.com/trends/1955-snack-wraps.md) - [Revived QSR Snack Wraps](https://www.trendhunter.com/trends/mcdonalds-snack-wrap.md) - [Crunchy Salad-Stuffed Wraps](https://www.trendhunter.com/trends/caesar-chicken-mcwrap.md) - [Creamy Avocado Chicken Wraps](https://www.trendhunter.com/trends/creamy-avocado-ranch-mcwrap.md) - [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md) - [Cajun-Spiced Chicken Wraps](https://www.trendhunter.com/trends/cajun-ranch-mcwrap.md) - [Hash Brown Breakfast Wraps](https://www.trendhunter.com/trends/new-breakfast-wraps.md) - [Cross-Cuisine QSR Bento Boxes](https://www.trendhunter.com/trends/mcdonalds-makunouchi-bento.md)