# Sugar-Covered Donut Sticks McDonald's Donut Sticks are Coated in Cinnamon and Sugar By Ell Smith | Published 2019-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-donut-sticks References: [hypebae](https://hypebae.com/2019/2/mcdonalds-donut-sticks-mccafe-release) & [mcdonalds](https://www.mcdonalds.com/us/en-us/product/donut-sticks.html) [McDonald's](https://www.trendhunter.com/trends/mcpops) Donut Sticks have been introduced, offering fans of the fast food chain a more streamlined means of satisfying one's sugar craving, as this tasty treat was conveniently designed to be eaten while on the go. The sticks are freshly prepared every morning, arriving with a flavor profile that's both crispy and light. These donut sticks are reminiscent of churros, as they're lightly golden brown and covered in [cinnamon and sugar](https://www.trendhunter.com/trends/cinnamon-and-sugar-butter). Perfect for those looking for a pick-me-up, the Donut Sticks were made with hungry consumers in mind and pair perfectly with a [fresh cup of coffee](https://www.trendhunter.com/trends/dulce-de-leche-frappe). The new treat will rollout across McDonald's locations in the United States beginning February 20th. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Dessert Options:** The introduction of McDonald's Donut Sticks offers a more streamlined means of satisfying one's sugar craving, catering to the demand for convenient dessert options. - **Churro-inspired Treats:** The popularity of McDonald's Donut Sticks, reminiscent of churros, indicates a trend towards the innovation of churro-inspired treats in the fast food industry. - **On-the-go Snacking:** The design of McDonald's Donut Sticks to be eaten while on the go reflects the growing trend for convenient, portable snacks in the food industry. ### Sectors Adopting This - **Fast Food:** The introduction of McDonald's Donut Sticks presents a disruptive innovation opportunity for the fast food industry to expand their dessert menu options and cater to changing consumer preferences. - **Coffee Chains:** Coffee chains can seize the opportunity presented by McDonald's Donut Sticks and explore collaborations to offer these convenient treats as a complementary snack with coffee purchases. - **Bakery:** The success of McDonald's Donut Sticks indicates potential for bakeries to create similar churro-inspired desserts that provide convenience and satisfy the demand for sweet snacks. ## Related on Trend Hunter - [Stuffed Mini Powdered Donuts](https://www.trendhunter.com/trends/mcpops.md) - [Crispy Chicken Snack Sticks](https://www.trendhunter.com/trends/mccrispy-strips.md) - [Mini Chocolate-Glazed Donuts](https://www.trendhunter.com/trends/chocolate-glazed-lil-donut.md) - [Cookie-Flavored Mini Donuts](https://www.trendhunter.com/trends/cookies-cream-lil-donut.md) - [Cinnamon-Sugar French Toast Sticks](https://www.trendhunter.com/trends/churro-french-toast-sticks.md) - [Sweet Cereal-Flavored Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-cinnamon-milk-glazed.md) - [Bite-Sized Chocolate Churros](https://www.trendhunter.com/trends/bitesized-choco-churros.md) - [QSR Donut Collaborations](https://www.trendhunter.com/trends/mcdonalds-6.md) - [Extra-Chocolaty QSR Donuts](https://www.trendhunter.com/trends/triple-chocolate-lil-donut.md)