# Fantastical Fast Food Ads The McDonalds Delivery Campaign Focuses on What People Love By Meghan Young | Published 2015-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-delivery References: [adeevee](http://www.adeevee.com/2015/04/mcdonalds-mcdelivery-delivering-what-you-love-print/) & [mcdelivery.ae](https://www.mcdelivery.ae) Continuing their 'I'm Lovin' It' slogan in a much more fantastical way, the [McDonalds](https://www.trendhunter.com/trends/mcnuggets-land) Delivery ad campaign focuses on fictional characters to drive home the fact that it "delivers what you love." From the Wizard of Oz's Tin Man to [Disney's](https://www.trendhunter.com/trends/oscar-mayer-and-disney) Cinderella, the campaign references some of the world's favorite [fictional pop culture characters](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things). Placing what they love most in the branded paper takeout bags, the McDonalds Delivery ad campaign goes in a different direction from other print work. It was created by the Leo Burnett ad agency based in Dubai, United Arab Emirates. Creative directed by Rondon Fernandes with art direction by Daniel Salles, Robison Mattei and Victor Toyofuku, the McDonalds Delivery ad campaign will appeal to families that don't have a lot of time on their hands to pick the food up themselves. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fantastical Fast Food Ads:** Fictional characters as the focus of ad campaigns for fast food chains can bring new life to traditional marketing methods. - **Branded Paper Takeout Bags:** Creating unique packaging options for takeout or delivery orders can provide an additional marketing opportunity for fast food chains. - **Delivery Services for Fast Food Chains:** Expanding delivery options for fast food chains can increase convenience for customers and potentially boost sales. ### Industries Being Reshaped - **Fast Food Chain Industry:** Exploring new and creative marketing strategies can help fast food chains stand out in a highly competitive industry. - **Packaging Industry:** Providing unique packaging options can give packaging companies a competitive edge in the fast food industry. - **Food Delivery Industry:** Expanding delivery options for fast food chains presents growth opportunities for the food delivery industry. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md)