# Cookie Crumb Hand Pies McDonald’s Cookies & Crème Pie is Coming on July 14, 2023 By Katherine Pendrill | Published 2023-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-cookies-crme-pie References: [today](https://www.today.com/food/restaurants/mcdonalds-cookies-and-creme-pie-rcna93148)  It seems that the [McFlurry](https://www.trendhunter.com/trends/lotus-biscoff-mcflurry) might have some competition this summer because [McDonald's](https://www.trendhunter.com/trends/blueberry-crme-pie) is apparently releasing a new Cookies & Crème Pie. As several outlets have now reported, McDonald's appears to be launching a new Cookies & Crème Pie at stores across America. The Cookies & Crème Pie was originally introduced at McDonald's locations in Malaysia in 2022. Now it seems that the cookie-inspired pie will make its way stateside on July 14, 2023. The tasty new Cookies & Crème Pie consists of a chocolate cookie crumb crust studded with a fluffy vanilla crème filling with large chocolate sandwich cookie pieces mixed into it. The handheld dessert will be served warm and available from participating locations in select markets, including Los Angeles, Seattle, Chicago, and New York City. Image Credit: McDonald's; TODAY ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 70% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Handheld Desserts:** Opportunity for creating innovative and convenient dessert options that can be enjoyed on the go. - **International Flavor Adaptation:** Exploring the adaptation of popular international flavors to cater to local markets, offering unique culinary experiences. - **Limited-time Offerings:** Creating a sense of urgency and excitement by introducing new products as limited-time offerings, driving sales and customer engagement. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the trend of handheld desserts by introducing their own portable dessert options. - **Food and Beverage:** Companies in the food and beverage industry can explore the adaptation of international flavors to attract diverse customer bases and create a competitive edge. - **Restaurant Chains:** Restaurant chains can leverage limited-time offerings to enhance their menus, create buzz, and attract customers looking for unique dining experiences. ## Related on Trend Hunter - [Seasonal Berry QSR Pies](https://www.trendhunter.com/trends/blueberry-crme-pie.md) - [Strawberry-Stuffed Hand Pies](https://www.trendhunter.com/trends/strawberry-crme-pie.md) - [Festive Holiday Turnovers](https://www.trendhunter.com/trends/holiday-pies.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Peanut-Studded Frozen Desserts](https://www.trendhunter.com/trends/new-peanut-butter-crunch-mcflurry.md)