# Smudged Lipstick Food Commercials The McDonald’s Commercial Shows Women Tempted by Sundaes By Nicole Ballantyne-Choo | Published 2013-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-commercials References: [adsoftheworld](http://adsoftheworld.com/media/tv/mcdonalds_interview) Advertising agency TBWAFRANCE has created a humorous commercial to promote delicious sundaes from [McDonald’s](https://www.trendhunter.com/trends/all-flavour-no-mess). The setting is an interview process. Each young woman is extremely chic, however the well-dressed interviewer is horrified by each as they all have [smudged lipstick](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat). At the end of the interviews the woman goes to the waiting room, finds an open magazine with a picture of a sundae and licks her lips as well, suffering the same fate as the interviewees. This commercial works well to market to a wide audience. First, anyone would see the sundae as the perfect summer cool down. More specifically, McDonald’s plays on the corporate woman, suggesting they should allow themselves to indulge in a yummy treat for all their hard work. McDonald’s is such a huge corporation that the brand isn't even promoted until the logo is shown at the end. People could also associate the red lipstick with Ronald McDonald's red lips. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Food Commercials:** There is an opportunity for brands to create humorous commercials that engage and entertain audiences while promoting their products. - **Market to Corporate Women:** Brands can target working women and promote indulgence in treats as a reward for their hard work and success. - **Subtle Brand Promotion:** By delaying the appearance of the brand logo until the end, there is potential for brands to create intrigue and suspense in their commercials. ### Sectors Adopting This - **Advertising:** In the advertising industry, there is an opportunity to develop creative and engaging campaigns that resonate with diverse audiences. - **Fast Food:** The fast food industry can explore new ways to market their products to different consumer segments, such as corporate women. - **Cosmetics:** Cosmetics brands can capitalize on the association between lipstick and indulgence, creating marketing campaigns that align with food trends. ## Related on Trend Hunter - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)