# Wind-Up Promotional Toys McDonald's Cranks it Up for Coffee By Ayman | Published 2008-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-coffee References: [adsoftheworld](http://adsoftheworld.com/media/print/mcdonalds_coffee_mechanic?size=_original) Be warned [Starbucks](http://www.starbucks.com), [McDonald’s](http://www.mcdonalds.com) is making a very strong push to promote its coffee. Following the unusual [Sort Your Head](http://www.trendhunter.com/trends/mcdonalds-puzzle-billboard)outdoors campaign, [Alma DDB](http://www.almaddb.com) has created a fun print ad campaign promoting McDonald’s premium roast coffee. The “Wake up with a premium roast coffee” campaign features wind-up toys depicting a Worker, Mechanic, and a Salesman, all jobs that require starting fresh early in the morning. The toys are shown seemingly sleepy and without energy, and are invited to wake up with McDonald’s new premium roast coffee. I must say that McDonald’s adverting must be working, as I am not a coffee person myself yet I was tempted to try the premium roast coffee which I gotta say is pretty good at much less than what Starbucks charges! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Print Ad Campaigns:** Opportunity for disruptive innovation in the creation of engaging and interactive print ads. - **Promotional Toys:** Potential for disruptive innovation in the design and production of unique and eye-catching promotional toys. - **Premium Roast Coffee:** Opportunity for disruptive innovation in the coffee industry with the development of new and enticing premium roast blends. ### Industries Being Reshaped - **Advertising:** Opportunity for disruptive innovation in the advertising industry with the integration of technology and interactive elements in print ads. - **Toy Manufacturing:** Potential for disruptive innovation in the toy manufacturing industry with the creation of innovative and customizable promotional toys. - **Coffee Retail:** Opportunity for disruptive innovation in the coffee retail industry by offering unique and high-quality premium roast coffee options. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md)