# Optical Illusion Promotions McDonald's Coffee Heats Up the Advertising World By Meghan Young | Published 2009-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-coffee-ads References: [66.196.80.202](http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=http://www.fubiz.net/2009/09/17/mcdonald’s-free-coffee/) & [cossetteatlantic](http://www.cossetteatlantic.ca/index.asp) When I think of [McDonald](https://www.trendhunter.com/trends/mcdonalds-night-posters)’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the [McNuggets](https://www.trendhunter.com/trends/mcnuggets-land), and occasionally their Sausage McMuffin. They (the ominous ‘They’) know this and are willing to do anything to make us think about McDonald’s coffee. Early in the year [Cossette Atlantic](https://www.trendhunter.com/trends/mcdonalds-campaign-1) embarked on a national campaign to hype up McDonald’s coffee. The latest and greatest involved the image you see before you now. Promoting free coffee for two weeks in Vancouver, an outdoor optical illusion was displayed. McDonald’s has definitely come a long way (check out the video of their very first commercial below). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Optical Illusion Advertising:** Optical illusions used in advertising campaigns create captivating and memorable experiences for consumers. - **Brand Reinvention:** Reinventing the perception of a well-known brand, such as McDonald's, through innovative advertising strategies helps to generate renewed interest and engagement. - **Experiential Marketing:** Using interactive and immersive experiences like optical illusions in marketing campaigns enhances consumer participation and connection with the brand. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage optical illusion promotions to attract and engage consumers, ultimately driving increased sales and brand loyalty. - **Advertising and Marketing:** The advertising and marketing industry can incorporate optical illusions in campaigns to create unique and attention-grabbing content that stands out in a saturated market. - **Hospitality and Restaurants:** Hospitality and restaurant businesses can utilize optical illusions to enhance their branding and create memorable experiences for customers, leading to increased foot traffic and customer satisfaction. ## Related on Trend Hunter - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md)