# Minimalist Fast Food Ads This McDonald's Campaign Highlights the Restaurant's Hours of Operation By Kalin Ned | Published 2018-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-campaign1 References: [designtaxi](https://designtaxi.com/news/401958/McDonald-s-Iconic-Logo-Doubles-As-Lights-In-Ads-That-Guide-You-To-Its-Outlets/) & [leoburnett](https://leoburnett.com/) The latest [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) campaign aims to bring consumer attention to the convenience of the restaurant's locations. The promotional materials boast a minimalist aesthetic with a design that effortlessly implies the intent behind the ad. Completed in collaboration with creative agency Leo Burnett Ecuador, the two posters feature road-inspired settings. One of them portrays a car and its headlights, while the second exhibits two streetlights. In each one, the illumination swiftly forms the fast food restaurant's logo and the slogan 'On Your Way, All Night Open' is featured. This McDonald's campaign is better known as 'McLights' and its primary intent is to remind consumers on lengthy road trips and [late night commutes](https://www.trendhunter.com/trends/u-up-campaign) that they can conveniently grab a bite at most locations. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalist Ads:** Creative agencies can explore the trend of minimalist ads and its impact on conveying messaging while keeping it visually appealing. - **Convenience Marketing:** Brands can explore convenience marketing as a trend to highlight the accessibility of their products or services to the target audience. - **Localized Marketing:** Localized marketing can be a trend to emphasize the proximity of the product or service to the target audience and increase foot traffic. ### Industries Being Reshaped - **Fast Food Industry:** The fast food industry can utilize minimalist ads and convenience marketing to emphasize the accessibility of their franchises to their target audience. - **Advertising Industry:** The advertising industry can explore the trend of minimalist ads as a creative way to convey messaging while keeping it visually appealing to the audience. - **Transportation Industry:** Brands in the transportation industry can utilize localized marketing to emphasize the proximity of their services to their target audience and increase ridership or bookings. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md)