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# Futuristic Fast Food Shops
The McDonald's by Patrick Norguet is a Contemporary Take on a Classic

By Jana Pijak | Published 2012-03-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-by-patrick-norguet
References: [frameweb](http://www.frameweb.com/news/mcdonald--s) & [patricknorguet](http://www.patricknorguet.com/)

Located in Villefranche-de-Lauragais, the McDonald’s by Patrick Norguet dares to challange traditional design ideals. Standing apart from its fellow franchises, this stunning eatery is design-savvy showcasing clean lines, sleek architectural details and futuristic ordering machines.

Commissioned by the fast food heavyweight, architect Patrick Norguet was asked to rebrand and re-design the traditional [McDonald's store](https://www.trendhunter.com/trends/mcdonalds-france-1). Filled with sleek and luxe detailing, the shop boasts [birch accents](https://www.trendhunter.com/trends/cafe-franois) that serve as an architectural focal point allowing for the division of public and employee areas.

Fusing aesthetics with purpose and a focus on function, visitors can dine at an open table, stand at the bar or enjoy their meal inside an enclosed booth that offers more privacy. This design-conscious McDonald’s by Patrick Norguet is a contemporary reinvention of a classic fast food franchise.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 45% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Fusion of Aesthetics and Function:** Innovative fast food shops are incorporating sleek and luxurious design elements while maintaining functionality, creating a unique dining experience.
- **Diverse Dining Options:** Fast food establishments are offering customers various dining options, such as open tables, standing bars, and enclosed booths, to cater to different preferences and enhance the dining experience.
- **Contemporary Reinvention of Classic Franchises:** Architects are rebranding and re-designing traditional fast food stores, combining modern design elements with the familiarity of well-known fast food chains.

### Where This Applies

- **Fast Food:** Fast food industry can explore opportunities to revitalize the dining experience by incorporating futuristic and design-savvy elements.
- **Architecture and Design:** Architects and designers have the chance to collaborate with fast food chains in creating visually appealing and functional dining spaces that challenge traditional design ideals.
- **Hospitality:** The hospitality industry can learn from the fusion of aesthetics and function in fast food design, offering unique and memorable experiences to customers in their establishments.

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