# Fast Food Paparazzi Ads The McDonald's Billboard Game Has You Hunting for Food with Cell Phone By Luisa Amanda Gomes | Published 2010-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-billboard-game References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/04/mcdonalds-turns-digital-billboard-into-game.html) & [mcdonalds](http://www.mcdonalds.ca/en/index.aspx) Do you have what it takes to hunt down treats from the McDonald's menu? Advertising agency DDB Stockholm has created this interactive McDonald's billboard game where you hunt for treats. The billboard game has the viewer attempting to capture an image of McDonald's menu items with their camera phones. If the viewer manages to successfully take a picture of it, they only need to present the photo to the nearest McDonald's (where the billboard will direct them to) to claim their prize. This is pretty neat idea, as I can picture hordes of people in front this billboard waiting for their chance to catch a picture -- me included! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 30% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** The McDonald's billboard game demonstrates the trend of interactive advertising, encouraging consumer engagement and participation. - **Mobile Marketing:** The billboard game leverages the use of camera phones, highlighting the trend of mobile marketing in reaching and engaging consumers. - **Gamification:** The McDonald's billboard game incorporates gamification elements, showcasing the trend of using game mechanics to increase user interaction and enjoyment. ### Sectors Adopting This - **Fast Food:** The interactive McDonald's billboard game presents a disruptive innovation opportunity to enhance customer experience and drive foot traffic to fast food restaurants. - **Outdoor Advertising:** The game-like McDonald's billboard game introduces a disruptive innovation opportunity to transform traditional outdoor advertising into interactive and engaging experiences. - **Mobile App Development:** The McDonald's billboard game opens up a disruptive innovation opportunity for mobile app developers to create similar interactive experiences for brands. ## Related on Trend Hunter - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Nugget-Inspired Video Games](https://www.trendhunter.com/trends/mcnuggets-land.md)