# Legendary Ingredient Ads Mcdonald's Big Mac Ad Breaks Down the Components of Famous Icons By Laura McQuarrie | Published 2014-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-big-mac References: [adeevee](http://www.adeevee.com/2014/05/mcdonalds-big-mac-superman-star-wars-marilyn-ali-print/) & [mcdonalds](http://www.mcdonalds.com/us/en/home.html) McDonald's Big Mac is one of its most well-known menu options and for the most part, people know what it's made up of, what it looks like and at this point, the burger has really come to sell itself. These text ads from McDonald's even boast that the burger has reached legendary status, joining the ranks of other icons like Superman, Darth Vader, Marilyn and Muhammed Ali. Without saying it outright, the posters are split in two and break down the ingredients that make up the Big Mac, as compared to the things that make up these well-known figures. The print ads were developed for McDonald's by the Sydney-based [DDB](https://www.trendhunter.com/trends/cheeky-maccas) agency and without being blatant about it, it's a great way to give a taste of what makes a legend. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Ingredient Breakdown Ads:** The success of McDonald's Big Mac ingredient breakdown ad campaign suggests there is a trend towards ads that break down product ingredients in creative ways. - **Icon Comparisons:** Comparing product ingredients to iconic figures is a growing trend in advertising, as seen in McDonald's Big Mac ad campaign. - **Legendary Status Ads:** Ads that position products as achieving 'legendary status' like McDonald's Big Mac ad campaign may become more popular in the future. ### Where This Applies - **Food and Beverage:** The food and beverage industry could utilize ingredient breakdown ads to educate customers on product ingredients and increase sales. - **Advertising and Marketing:** The success of McDonald's Big Mac ingredient breakdown ad campaign suggests there is an opportunity for advertising and marketing agencies to create similar campaigns for other products and industries. - **Creative Services:** Creative agencies, such as DDB which created McDonald's Big Mac ingredient breakdown ads, may see an increase in demand for creative ad campaigns that break down product ingredients in unique ways. ## Related on Trend Hunter - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Fan-Made Burger Signatures](https://www.trendhunter.com/trends/the-big-mac-signature.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Iconic Spicy Burgers](https://www.trendhunter.com/trends/singapores-mcspicy.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)