# Revamped QSR Sandwich Options The McDonald's Big Mac Sandwich will Come in Two New Sizes By Michael Hemsworth | Published 2020-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-big-mac-sandwich References: [brandeating](https://www.brandeating.com/2020/03/mcdonalds-unveils-new-little-mac-and-double-big-mac.html) & [mcdonalds](https://www.mcdonalds.com) The [McDonald's](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac) Big Mac sandwich is undergoing a limited-time makeover to offer consumers a series of alternative ways to enjoy the iconic product. The Little Mac and [Double Big Mac](https://www.trendhunter.com/trends/two-new-burgers) will be available nationwide for a sort while to help patrons pick up the sandwich in a size that suits their hunger. The Little Mac is the same as the original but without the middle bun and one of the beef patties, while the Double Big Mac doubles the patty number from two to four. The new McDonald's Big Mac sandwich options are sure to help the brand reinvigorate interest in the iconic menu item and make it applicable for consumers seeking out smaller or larger meal varieties. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Sandwich Sizes:** QSRs like McDonald's are offering a variety of sandwich sizes to cater to the different needs and preferences of consumers. - **Limited-time Menu Offerings:** Limited-time menu offerings at QSRs like McDonald's create urgency and excitement around the product and can attract customers. - **Customizable Fast Food Options:** Fast food chains like McDonald's are giving consumers the ability to customize their orders and create personalized meal options. ### Who This Affects Most - **Quick Service Restaurants (qsrs):** The QSR industry is constantly evolving to cater to the changing needs and preferences of consumers who are looking for convenience, affordability and personalized options. - **Fast Food:** The fast food industry is seeing disruption as consumers seek out healthier and more sustainable options, forcing chains like McDonald's to innovate and diversify their menus. - **Casual Dining:** The casual dining industry is facing increased competition from QSRs as consumers seek out faster, more convenient and affordable meal options. ## Related on Trend Hunter - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md) - [Double Patty Chicken Burgers](https://www.trendhunter.com/trends/new-chicken-big-mac.md) - [Celebratory QSR Burgers](https://www.trendhunter.com/trends/two-new-burgers.md) - [Remixed QSR Meal Menus](https://www.trendhunter.com/trends/mcdonalds-remix-menu.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md) - [Customer-Suggested QSR Menu Items](https://www.trendhunter.com/trends/menu-hacks.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Supersized Chicken Sandwiches](https://www.trendhunter.com/trends/grand-mcchicken.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md)