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# Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag

By Grace Mahas | Published 2019-06-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-belgium
References: [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html/?asdece) & [press.tbwagroup.be](https://press.tbwagroup.be/mcrainbow-mcdonalds-belgium-celebrates-gay-pride-with-a-redesigned-rainbow-flag?asset_type=image&asset_id=1158714#image-1158714)

[McDonald's Belgium](https://www.trendhunter.com/trends/mcdonalds-france-global-menu) recently launched a redesigned rainbow flag to [celebrate inclusion for Gay Pride](https://www.trendhunter.com/trends/rainbow-railroad). The flag is made from pre-existing product packaging, which were already vibrant and colorful.

McDonald's has previously celebrated Pride with [colorful packaging](https://www.trendhunter.com/trends/mcflurry-packaging) in the past, but McDonald's Belgium has outdone itself with the alluring flag. The flag features packaging for 'Big Mack,' '9 McNuggets,' 'Snacks,' 'Royal,' and 'Filet-O-Fish.' The colors included are red, orange, yellow, green, blue, light blue, and purple, which makes up the traditional pride flag rainbow. The campaign features a woman enclosed in the flag in front of a Belgian Pride Brussels flag.

Inclusivity and diversity is a growing movement among consumers, so McDonald's Belgium inclusive flag will spark brand loyalty. Mcdonald's Belgium hopes to celebrate "Good Moments For Everyone."

Image Credit: McDonald's Belgium

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 38% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Inclusive Packaging:** Using vibrant and colorful packaging to show support for inclusivity and diversity.
- **Celebrating Pride:** Launching special campaigns and products to celebrate the LGBTQ+ community during Pride month.
- **Repurposing Materials:** Creating new products or designs by utilizing pre-existing packaging materials.

### Industries Being Reshaped

- **Food and Beverage:** Using inclusive packaging and launching special campaigns to cater to diverse consumer preferences.
- **Advertising and Marketing:** Developing creative campaigns that celebrate inclusivity and resonate with diverse target audiences.
- **Sustainability and Recycling:** Promoting the repurposing of materials and reducing waste through innovative design solutions.

## Related on Trend Hunter

- [Reimagined Inclusive Community Flags](https://www.trendhunter.com/trends/pantone-1.md)
- [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md)
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- [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md)
- [Olympics-Inspired QSR Menus](https://www.trendhunter.com/trends/mcdonalds-france-global-menu.md)
- [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md)
- [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md)