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# Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More

By Michael Hemsworth | Published 2023-08-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-as-featured-in-meal
References: [fastfoodpost](https://www.fastfoodpost.com/mcdonalds-introduces-new-as-featured-in-meal-featuring-new-loki-branded-sweet-n-sour-sauce/) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html)

![Content-Inspired QSR Meals](https://cdn.trendhunterstatic.com/thumbs/512/mcdonalds-as-featured-in-meal.jpeg)

The [McDonald's](https://www.trendhunter.com/trends/grinch-meal) As Featured In Meal is a co-branded offering from the [QSR](https://www.trendhunter.com/trends/mcdonaldland-meal) brand that puts some of the meals feature prominently in movies, TV shows and songs in the spotlight. The debut offering of the meal boasts a Loki-branded Sweet 'N Sour Sauce as an homage to the upcoming season 2 of the namesake series. The meal will arrive August 14, 2023 for fans to pick up and is being touted as the [biggest global meal](https://www.trendhunter.com/trends/international-heist-menu) that the brand has created to date with availability in more than 100 countries for a limited time only.

The McDonald's As Featured In Meal is being offered while supplies last with patrons able to pick it up in-restaurant, at the drive-thru or on the app.

Image Credit: McDonald’s

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 11% | Activity: 20% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Branded Co-branding:** Opportunity for fast food brands to collaborate with popular movies and TV shows to create co-branded meals.
- **Celebrity Meal Crossovers:** Celebrity-endorsed meals that are inspired by movies, TV shows, or songs, creating a unique dining experience.
- **Global Limited Edition Offerings:** Limited time meals available in multiple countries, creating a sense of exclusivity and global appeal.

### Who This Affects Most

- **Fast Food:** Fast food chains can explore partnerships with entertainment industry to create co-branded meals that attract customers.
- **Film and Television:** Movie and TV production companies can collaborate with QSR brands to create promotional meals inspired by their content.
- **Music:** Music artists and record labels can team up with fast food chains to create special meals that resonate with fans of their songs.

## Related on Trend Hunter

- [Popular Game-Inspired QSR Menus](https://www.trendhunter.com/trends/minecraft-movie-meal.md)
- [TV Series-Inspired QSR Meals](https://www.trendhunter.com/trends/squid-game-meal.md)
- [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md)
- [Film-Inspired Holiday Meals](https://www.trendhunter.com/trends/grinch-meal.md)
- [Nostalgic Adult QSR Meals](https://www.trendhunter.com/trends/mcdonaldland-meal.md)
- [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md)
- [Movie-Themed QSR Meals](https://www.trendhunter.com/trends/arbys-good-burger-2-meal.md)
- [Curated Global QSR Menus](https://www.trendhunter.com/trends/international-heist-menu.md)
- [Global Flavor Collections](https://www.trendhunter.com/trends/the-world-heist-menu.md)
