# QSR Gold Card Campaigns McDonald's Gives Customers the Chance to Win its VIP McGold Card By Kanesa D | Published 2022-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonalds-2 References: [nrn](https://www.nrn.com/marketing/mcdonalds-offering-chance-win-its-vip-mcgold-card) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca.html)  Starting on December 5, fans may enter to win a mystery McGold Card at [McDonald’s](https://www.trendhunter.com/trends/pokmon-30th-anniversary-1) locations. Customers must place orders daily through the [McDonald's](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday) app throughout the promotional time in December as part of the company's "SZN of Sharing" campaign. [Daily promotions on menu items, merchandise](https://www.trendhunter.com/trends/graniph), and the chance to win the McGold Card for a lifetime supply of free McDonald's will be offered by the firm from December 5 through December 25. “Our fans have been fascinated by the lore of the McDonald’s Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends,” Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said in a statement. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 66% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital Loyalty Programs:** McDonald's gold card campaign shows that digital loyalty programs are effective in increasing customer engagement and loyalty. - **Promotional Marketing Campaigns:** The SZN of Sharing campaign showcases how promotional marketing campaigns can create buzz and get customers excited about a brand or product. - **Gamified Customer Experiences:** By offering a chance to win the mystery McGold Card for a lifetime supply of free McDonald's, the campaign highlights the power of gamification to attract and retain customers. ### Industries Being Reshaped - **Fast Food Chains:** Fast Food chains such as McDonald's can leverage digital loyalty programs and gamified customer experiences to increase customer engagement and loyalty. - **Restaurant Chains:** Restaurant chains can launch promotional marketing campaigns to create buzz and drive sales during the holiday season. - **Mobile App Development:** Mobile app development companies can partner with fast food chains to develop digital loyalty programs and gamified customer experiences that drive customer engagement and loyalty. ## Related on Trend Hunter - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Complimentary QSR Item Events](https://www.trendhunter.com/trends/24-days-of-jackmas.md) - [Exclusive Card Game Meals](https://www.trendhunter.com/trends/pokmon-happy-meal.md) - [Card Game Meal Sets](https://www.trendhunter.com/trends/pokmon-30th-anniversary-1.md) - [Cartoon Card Qsr Meals](https://www.trendhunter.com/trends/pikachu-promo-cards.md) - [Celebratory Seasonal QSR Deals](https://www.trendhunter.com/trends/wendys-12-days-of-holiday-deals.md)