# Caffeinated Venn Diagram Ads The McDonald's McCafe Campaign is Visually Minimalist By Meghan Young | Published 2012-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonald-s-mccafe-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/mcdonalds-mccafe-rainy-day-lots-of-questions-good-ideas-confession-shy-girl/) & [tbwa](http://www.tbwa.com/) Charts are a great way to help people visualize an abstract problem or situation and the [McDonald](https://www.trendhunter.com/trends/mcdonalds-night-posters)’s [McCafe](https://www.trendhunter.com/trends/grinchthemed-cups) campaign takes advantage of that fact. Using the classic Venn diagram, each print ad centers around two overlapping coffee cups. These intertwined cups illustrate how “everything good begins with a good cup of coffee,” which is stated in the tag line. From confession and compassion to lots of questions and lots of time, a cup of McDonald’s coffee can help many people. The McDonald’s McCafe campaign was conceived by Berlin-based ad agency [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1). Art directed by Andrew Morgan, it is simple and to the point. Although it takes cues from the popularity of minimalist posters, the McDonald’s McCafe campaign mainly focuses on sentimental concepts. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Minimalist Advertising:** The McDonald's McCafe campaign takes cues from the popularity of minimalist posters, presenting an opportunity for disruptive innovation in advertising design. - **Visual Storytelling:** Using the classic Venn diagram to illustrate sentimental concepts presents an opportunity for disruptive innovation in using visual storytelling to convey complex ideas. - **Coffee Culture:** The campaign uses coffee as a metaphor for everything good and presents an opportunity for disruptive innovation in coffee branding and marketing. ### Who This Affects Most - **Advertising:** The McDonald's McCafe campaign presents an opportunity for disruptive innovation in advertising design and visual storytelling. - **Graphic Design:** The minimalist nature of the McDonald's McCafe campaign presents an opportunity for disruptive innovation in graphic design and visual communication. - **Food and Beverage:** The use of coffee as a metaphor presents an opportunity for disruptive innovation in coffee branding and marketing by tapping into the appeal of coffee culture. ## Related on Trend Hunter - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md)