# Incredible Fast Food Beacons McDonald's Fry Lights Make a Statement About the World's Best Fries By Katherinev123 | Published 2011-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mcdonald-s-fry-lights References: [adweek](http://www.adweek.com/adfreak/tribute-fries-mcdonalds-billboard-lights-chicago-sky-136706) & [leoburnett_](http://www.leoburnett.com) Most fast food lovers agree that McDonald's has the best fries around the world -- and the fast food chain agrees. It has installed the [McDonald's Fry Lights](https://www.trendhunter.com/trends/scented-billboard), a gigantic beaming replica of McDonald's fries, in downtown Chicago at North Clark and West Ontario streets. This massive light advertising goes hand-in-hand with the megabrand's 'Best Fries on the Planet' campaign. The McDonald's Fry Lights were made with the help of Leo Burnett and, according to [AdWeek](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch), its incredible yellow beams of light are visible for three miles around. That means that people who get a hankering for fast food in the middle of night will know just where to go. The [clever advertising "billboard"](https://www.trendhunter.com/trends/burger-billboards) will be lit from now until Dec. 8. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Gigantic Advertising Displays:** The use of oversized and attention-grabbing advertising displays presents disruptive innovation opportunities in the advertising industry. - **Light-based Branding:** Incorporating light-based branding elements can create unique and memorable experiences, leading to disruptive innovation in marketing and promotion. - **Location-based Food Advertising:** Utilizing location-based advertising techniques, such as the McDonald's Fry Lights, can attract customers and drive footfall to specific food establishments, disrupting the fast food industry. ### Industries Being Reshaped - **Advertising:** The giant McDonald's Fry Lights beacon represents a disruptive innovation opportunity for the advertising industry, allowing for unique and attention-grabbing display methods. - **Marketing and Promotions:** The use of light-based branding, as demonstrated by the McDonald's Fry Lights, opens up disruptive innovation opportunities in the marketing and promotions industry by creating immersive and engaging brand experiences. - **Fast Food:** Location-based food advertising, exemplified by the McDonald's Fry Lights, presents disruptive innovation opportunities within the fast food industry by attracting customers through novel advertising methods. ## Related on Trend Hunter - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Festive French Fry Events](https://www.trendhunter.com/trends/worlds-first-french-fry-house.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md) - [Complimentary Fries Campaign](https://www.trendhunter.com/trends/free-fries-fri.md)