# Upcycled Fast Food Fashions The McDCouture Line Features 20 Dresses Made from McDonald's Wrappers By Ady Floyd | Published 2015-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mcdcouture References: [eater](http://www.eater.com/2015/11/9/9698290/mcdonalds-fashion-wedding-dress-burger-wrappers) & [news.mcdonalds](http://news.mcdonalds.com/Corporate/Global-Stories-Articles/2015/McDCouture-Fashion-Show-in-Miami-Leaves-Crowd-Hung) This stunning collection of french fry fashions, which is appropriately titled 'McDCouture,' was recently unveiled during a runway fashion show. The dress collection is made entirely from [McDonald's](https://www.trendhunter.com/trends/graniph) sandwich wrappers, french fry boxes and paper cups. The McDCouture collection was created by fashion students at the [Miami International University of Art](https://www.trendhunter.com/trends/b01-44-nfl). The highlight of this fashion show was the show-stopping wedding gown made from over 900 white and yellow McDonald's wrappers. This dress was designed by Ricardo Hardouin. It featured a flowing train made from over 900 white wrappers and an elegant red cinch belt made from french fry boxes. The mouthwatering runway show gave McDonald's great exposure to a unique audience. While these tasty fashions won't be available for purchase, they will be on display at the [Miami University of Art and Design](https://www.trendhunter.com/trends/juliette-has-a-gun-1). The entire collection used more than 4,600 McDonald's sandwich wrappers, 1,770 fry boxes and 100 McFlurry cups. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Fashion:** Creating fashion pieces from unconventional materials, such as fast food wrappers, presents an opportunity for sustainable and eye-catching designs. - **Eco-friendly Fashion:** Using recycled materials in fashion design, like McDonald's wrappers, taps into the growing consumer demand for sustainable and environmentally friendly products. - **Artistic Collaboration:** Fashion collaborations between brands, like McDonald's and art schools, allow for unique and boundary-pushing creations that blend art, fashion, and marketing. ### Sectors Adopting This - **Fashion Design:** The fashion industry can explore using unconventional and upcycled materials in their designs, like McDonald's wrappers, to create eco-friendly and artistic clothing collections. - **Food and Beverage:** Brands in the food and beverage industry, like McDonald's, can explore partnerships with fashion designers and schools to promote their eco-friendly practices through unique fashion collections. - **Art and Education:** Art schools and educational institutions can collaborate with brands, such as McDonald's, to provide platforms for student artists to showcase their creativity and sustainability messages through fashion shows and exhibitions. ## Related on Trend Hunter - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Plush Sandwich Rugs](https://www.trendhunter.com/trends/sandwich-rug.md)