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# Mexican Cuisine-Inspired Chips
The New McCoy's Muchos Chips are Made with Premium Ingredients

By Michael Hemsworth | Published 2019-01-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mccoys-muchos
References: [conveniencestore](https://www.conveniencestore.co.uk/products/mccoys-heads-to-mexico-for-latest-launch/575695.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [mccoys](https://www.mccoys.co.uk)

The [McCoy's](https://www.trendhunter.com/trends/mccoys-epic-eats-crisps) Muchos snack chips have been introduced by the brand in the UK as a crunchy crisp option for consumers who are seeking a new kind of flavor and texture experience. The chips are made with a blend of corn, wheat and potato along with a distinct blend of six different spices and beans with ample Mexican seasonings to boot. The chips come in three flavor varieties including [Nacho Cheese](https://www.trendhunter.com/trends/nacho-kit), Smoky Chilli Chicken and Sour Cream & Onion, and have been created by the company in response to the popularity of [Mexican food varieties](https://www.trendhunter.com/trends/taco-recipe-kits) amongst consumers.

The McCoy's Muchos snack chips will be available for purchase towards the end of January at convenience stores in the UK.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 36% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Premium Snack Chips:** Disruptive innovation opportunity: Develop high-end, gourmet snack chips infused with unique and exotic flavors to cater to consumers seeking elevated snack experiences.
- **Ethnic Flavor Experiences:** Disruptive innovation opportunity: Create snacks that draw inspiration from diverse cuisines and flavors to provide consumers with new and exciting taste adventures.
- **Convenience Store Snack Market:** Disruptive innovation opportunity: Offer convenient, grab-and-go snack options for busy consumers in convenience stores, focusing on premium and unique flavor profiles.

### Industries Being Reshaped

- **Snack Foods:** Disruptive innovation opportunity: Develop innovative snack products that cater to changing consumer preferences for unique flavors and textures in the snack food industry.
- **Food Manufacturing:** Disruptive innovation opportunity: Explore opportunities to incorporate premium ingredients and global flavors into snack manufacturing processes to meet the demand for diverse and elevated snack experiences.
- **Convenience Stores:** Disruptive innovation opportunity: Partner with snack brands to stock convenience stores with premium, gourmet snack options that appeal to consumers seeking convenient yet high-quality snacking choices.

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