# Fast Food Spanish Donuts McDonald's Japan Introduces a Mouthwatering McChurro By Meghan Young | Published 2014-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mcchurro References: [foodbeast](http://www.foodbeast.com/2014/05/06/mcdonalds-japan-has-a-mcchurro-take-notes-america/) & [brandeating](http://www.brandeating.com/2014/05/around-world-mcdonalds-japan-introduces-the-mcchurro.html) Churros might be a snack most popular in Spain, France, the Philippines, Portugal, Ibero-America and the United States, but [McDonald's](https://www.trendhunter.com/trends/asian-sweets-desserts) has decided to introduce its own version, the McChurro, to its Japanese customers. The McChurro is a great alternative to the [classic apple pie](https://www.trendhunter.com/trends/sankaku-choco-pies) (at least classic in North America). In spite of its name, the McChurro is actually closer in texture to a Chinese deep-fried breadstick known as 'youtiao.' The McChurro nevertheless comes with the option of being covered in [cinnamon sugar](https://www.trendhunter.com/trends/birthday-cake-churros) or dunked in maple syrup just like a traditional churro. Available for a limited time, the McChurro is something that North America will have to get their hands on in the very near future. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fast Food Churro Innovation:** McDonald's Japan introduces the McChurro, a delicious twist on a classic snack, presenting an opportunity for fast food chains to innovate and create new dessert options. - **Global Snack Localization:** The popularity of churros in different countries presents an opportunity for localizing fast food menus to include culturally diverse snacks, appealing to a wider range of customers. - **Limited Time Menu Items:** The introduction of limited-time menu items, like the McChurro, creates a sense of urgency and excitement among customers, encouraging them to try new products and driving sales. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the popularity of snacks like churros by incorporating them into their menus, attracting new customers and boosting sales. - **Food and Beverage:** The global popularity of churros presents a potential growth opportunity for the food and beverage industry, leading to the creation of new recipes, flavors, and packaging options - **Restaurant Chains:** Restaurant chains can benefit from introducing limited-time menu items like the McChurro to create buzz, increase foot traffic, and drive customer engagement. ## Related on Trend Hunter - [Crispy Fried Churro Fries](https://www.trendhunter.com/trends/churro-fries.md) - [Fried Dessert-Flavored Fries](https://www.trendhunter.com/trends/churro-mcshaker-fries.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Shakeable Masala Curry Fries](https://www.trendhunter.com/trends/masala-mcshaker-fries.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Spanish Tex-Mex Menus](https://www.trendhunter.com/trends/grand-mcextreme.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Stuffed Mini Powdered Donuts](https://www.trendhunter.com/trends/mcpops.md)