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# Zucchini-Topped Chicken Burgers
The New McChicken Delicato is Topped with Grilled Veggies

By Katherine Pendrill | Published 2019-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mcchicken-delicato
References: [brandeating](https://www.brandeating.com/2019/07/mcdonalds-debuts-mcchicken-topped-with-grilled-zucchini-in-italy.html) & [mcdonalds.it](https://www.mcdonalds.it/prodotti/panini/mcchicken-delicato)

In a unique take on regional fare, [McDonald's Italy](https://www.trendhunter.com/trends/mcdonalds-salad-burger) is serving up a [new chicken burger](https://www.trendhunter.com/trends/mcdonalds-mcspicy) topped with grilled veggies dubbed the 'McChicken Delicato.'

McDonald's Italy's new McChicken Delicato is one of two new McChicken sandwiches made with local ingredients. The fresh new sandwich consists of a [crispy-fried chicken breast filet](https://www.trendhunter.com/trends/roasted-chicken-breast-sandwich) topped with grilled zucchini and Provolone Valpadana DOP, which is a protected provolone cheese variant made in Italy. The sandwich is also topped with a special mayo mixed with dried tomatoes from Puglia, which is an area known for producing some of Italy's best olive oil. The new recipe was created as part of a partnership between McDonald's Italy and GialloZafferano, which is one of the country's most popular recipe sites.

Image Credit: *McDonald's Italy.*

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 7% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Regional Fare Innovation:** Opportunity to create unique takes on traditional regional dishes by incorporating local ingredients and flavors.
- **Gourmet Fast Food:** Opportunity to elevate the fast food experience by offering high-quality ingredients and upscale toppings.
- **Collaborative Partnerships:** Opportunity to collaborate with popular recipe sites or local producers to create innovative menu items.

### Industries Being Reshaped

- **Fast Food:** Opportunity for fast food chains to differentiate themselves by introducing regional-inspired menu items.
- **Restaurant:** Opportunity for restaurants to incorporate local ingredients and flavors to create unique and innovative dishes.
- **Food Delivery:** Opportunity for food delivery platforms to offer gourmet fast food options that cater to consumers' desire for convenience and quality.

## Related on Trend Hunter

- [Salad-Style QSR Sandwiches](https://www.trendhunter.com/trends/mcdonalds-salad-burger.md)
- [Marinara-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/italian-royal-crispy-chicken-sandwich.md)
- [Exclusive Cheesy Chicken Sandwiches](https://www.trendhunter.com/trends/cheesy-mcchicken.md)
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- [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md)
- [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md)
- [Double Patty Chicken Burgers](https://www.trendhunter.com/trends/new-chicken-big-mac.md)
- [Ranch-Covered Chicken Burgers](https://www.trendhunter.com/trends/bacon-ranch-mccrispy.md)
- [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md)
