# Songstress Designer Collaborations Stella McCartney and Taylor Swift Launched a New Line By Grace Mahas | Published 2019-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mccartney-and-taylor-swift References: [elle](https://www.elle.com/culture/celebrities/a28033807/taylor-swift-stella-mccartney-lover-album/) & [elle](https://www.elle.com/culture/celebrities/a28009269/taylor-swift-single-lover-album-instagram-live-announcement/) Stella McCartney and Taylor Swift are [collaborating to create a new line](https://www.trendhunter.com/trends/by-khlo). Swift announced the partnership via [Instagram](https://www.trendhunter.com/trends/the-tote-bag) Live and the apparel will be inspired by the singer's new album 'Lover.' Swift stated she has been longtime friends and with the designer. “I respect what she creates, how she creates it. There’s so much whimsy and imagination and romance to the clothing that she designs, and I’ve worn a lot of her stuff recently," Swift said of McCartney on Instagram Live. At a recent performance, Swift was spotted wearing rainbow-themed chunky sneakers by McCartney. The collaboration is rumored to be fashion forward and elevated. Stella McCartney is noted for styling celebrities such as Meghan Markle, Kate Middleton, and Beyonce. Image Credit: [@taylorswift13/Instagra](https://www.instagram.com/p/ByNn2mGDCQy/)m, Rich Fury, Kevin Mazur ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Celeb-designer Collaborations:** The trend of celebrities partnering with designers to create fashion lines is on the rise, offering opportunities for disruptive innovation in the fashion industry. - **Social Media Announcements:** The use of social media platforms like Instagram Live to announce collaborations is becoming a popular trend, presenting opportunities for disruptive innovation in the field of digital marketing. - **Inspired by Music:** The trend of creating apparel lines inspired by music albums opens up opportunities for disruptive innovation at the intersection of fashion and the music industry. ### Who This Affects Most - **Fashion:** The fashion industry can leverage celebrity-designer collaborations to drive sales and brand visibility by tapping into the popularity and influence of celebrities. - **Digital Marketing:** The use of social media platforms to announce collaborations presents opportunities for digital marketing professionals to explore innovative ways of engaging users and building brand awareness. - **Music:** The collaboration between fashion and music industries provides opportunities for both sectors to create unique and immersive experiences for fans through the fusion of fashion and music. ## Related on Trend Hunter - [Designer-Backed Skincare Lines](https://www.trendhunter.com/trends/stella-mccartney-1.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Collaborative Sleek Sneaker Model](https://www.trendhunter.com/trends/taekwondo-shoes.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md)