# Color-Blocked Designer Wet Suits Stella McCartney and Adidas Prove Athletics can be Beautiful By Sarah St.Jules | Published 2013-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mccartney-adidas-surf References: [adidas](http://www.adidas.com/com/goallin/news/2013/05/s-stella-surf-news-article) When the combination of two fashion powerhouses come together, the result ends up being the stunning collection of Stella McCartney and [Adidas](https://www.trendhunter.com/trends/tom-daley-swimwear)’ surf line. Taking the practicality of athletic wear and combining it with [fabulous prints and designs](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty), this collection is truly a masterpiece. When the weather gets warm, more and more time is spent by the water and this collection is the perfect companion for a day at the beach. Regardless of whether you are a lounger or are active, these suits are prefect. They are made with a feminine body in mind, but they are also designed for you to be able to play sports. This season McCartney also tackled the wet suit, uniting cold-water performance with her signature eclectic style. This partnership between Stella McCartney and Adidas truly proves that both fashion and function can combine -- and when they do, it’s fabulous. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Athletic Fashion:** The combination of fashion and practical athletic wear creates the opportunity for new design collaborations and collections. - **Eclectic Sports Wear:** An opportunity exists to create sportswear that is both practical for athletic pursuits while also being unique and fashion-forward in its design. - **Cold-water Performance:** There is potential for further innovation in creating wet suits that not only perform well in cold water, but also have stylish design elements. ### Industries Being Reshaped - **Fashion:** Fashion industry professionals can take note of this collaboration as an example of how athletic wear and high-end fashion can be combined to make innovative and stylish collections. - **Sports Apparel:** The sports apparel industry can explore new ways to incorporate unique and fashion-forward designs into athletic wear to appeal to a wider audience. - **Surfing Gear:** Companies that manufacture surfing gear can consider collaborating with fashion designers to create innovative and stylish collections for water-based activities. ## Related on Trend Hunter - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)