# Charade-Like College Ads This McCann Melbourne Ad Metaphorically Displays Things Students Learn By Ady Floyd | Published 2015-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mccann-melbourne References: [adweek](http://www.adweek.com/adfreak/ads-colleges-are-usually-terrible-mccann-melbourne-just-made-fascinating-one-167236) & [adnews.au](http://www.adnews.com.au/campaigns/mccann-sets-university-of-melbourne-on-a-collision-course) [McCann Melbourne University](https://www.trendhunter.com/trends/shreddie-for-anything) created this advertisement that speaks to the [young creative minds](https://www.trendhunter.com/trends/cnc-college) of those debating post-secondary education. This short commercial combines phrases of what can be learned if students pursue higher schooling -- while having real students actually act out inanimate objects within the phrases. The ad begins at night in a courtyard in front of the school. A young girl is reading and then she suddenly jumps up and runs into the arms of another student. She is then followed by a massive group of other students. The group proceeds to collaboratively create a skull, a tree and an oceanic wave. The amazing synchronization is a testament to the effect of [creative collaboration](https://www.trendhunter.com/trends/creator-odyssey). The goal of this commercial for McCann Melbourne University is to show potential students that possibilities of what can happen when great minds collide. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Interactive Ads:** Disruptive innovation opportunity: Explore the use of interactive elements in advertisements to engage and captivate audiences. - **Creative Collaborations:** Disruptive innovation opportunity: Encourage collaborative projects and initiatives to harness the power of collective creativity. - **Metaphorical Storytelling:** Disruptive innovation opportunity: Utilize metaphors in storytelling to convey messages in a unique and impactful way. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Incorporate innovative storytelling techniques and interactive elements to revolutionize advertising campaigns. - **Education:** Disruptive innovation opportunity: Foster creative collaborations and experiential learning to transform the traditional education system. - **Entertainment:** Disruptive innovation opportunity: Use metaphoric storytelling approaches and interactive experiences to revolutionize the entertainment industry. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)