# AI Creative Directors Advertising Agency McCann Japan Employed a Robot to Create Commercials By Alyson Wyers | Published 2016-04-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mccann-japan References: [springwise](http://www.springwise.com/japan-artificial-intelligence-appointed-creative-director/) & [mccann.co.jp](http://www.mccann.co.jp/eng/) People have been speculating about heavy job losses resulting from robotics and artificial intelligence, but a new appointment from ad agency McCann Japan indicates creative types might have cause for concern sooner than they anticipated. The Tokyo branch of the international firm recently employed an artificially intelligent robot in a creative director position. The AI-CD β robot was developed by McCann Japan to provide [creative direction on commercials](https://www.trendhunter.com/trends/aigenerated-ad). More specifically, it will offer input relating to the [mining and analyzation of advert databases](https://www.trendhunter.com/trends/amazon-ad) to determine the best commercials for products and messages. It is able to research historical ads faster than any human, and therefore provide faster turn-around to clients. The AI employee is seen as a part of the team, rather than competition to co-workers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI Creative Directors:** Ad agencies are increasingly relying on AI to provide creative direction on commercials. - **Automation of Creativity:** AI-CD β robot can research historical ads faster than any human, providing faster turnaround to clients. - **Integration of AI Into Ad Industry:** McCann Japan sees AI as a part of the team, rather than competition to co-workers. ### Industries Being Reshaped - **Advertising:** Ad agency McCann Japan uses an AI robot in a creative director position. - **AI and Robotics:** AI-CD β is an example of how AI and Robotics can be used in the Ad industry for faster turnaround. - **Technology Consulting:** Consultants can help Ad agencies integrate AI to help boost efficiency and standards. ## Related on Trend Hunter - [Agentic AI Creative Solutions](https://www.trendhunter.com/trends/amazon-ads-creative-agent.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Human-Like Robot CEOs](https://www.trendhunter.com/trends/robot-ceo.md) - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md) - [AI Digital Marketing Agencies](https://www.trendhunter.com/trends/ai-digital-marketing-agencies.md) - [AI Business Executives](https://www.trendhunter.com/trends/adam-ai.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md)