# Farcical Fairytale Dating Ads The McCann Erickson JDate Poster Promotes Serious Relationships By Jamie Danielle Munro | Published 2011-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mccann-erickson-jdate References: [creativecriminals](http://creativecriminals.com/print/jdate-its-time-for-someone-serious/) & [mccann.co.il](http://www.mccann.co.il/) The [McCann Erickson](https://www.trendhunter.com/trends/shreddie-for-anything) JDate poster shows a more realistic side to those classic fairytale stories. Not everyone lives happily ever after, and this advertisement demonstrates that it's time for everyone to start thinking a bit more seriously about the [dating game](https://www.trendhunter.com/trends/bumbles-holiday-campaign). Instead of prince charming arriving on a valiant steed to save Rapunzel, he instead decides to use toothpaste to draw a "hilarious" mustache equipped with eye rings. Although the joke is on poor Rapunzel as she rests silently, this embarrassment could extend to innocent daters, according to this McCann Erickson JDate poster. Either way, this ad provides onlookers with humor and a touch of reality in the world of relationships. **Implications** - Using [humor in advertising](https://www.trendhunter.com/trends/six-flags) is a great way to establish a long-lasting connection with consumers. This way, individuals are more likely to associate later commodities with the emotion of happiness and joy. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Realistic Dating Ads:** Opportunity to create advertisements that portray the realities of dating, highlighting the need for serious relationships. - **Humor in Advertising:** Using humor as a strategy to establish a lasting connection with consumers, associating products with positive emotions. - **Challenging Fairytale Narratives:** Highlighting that not everyone lives happily ever after, creating an opportunity to disrupt traditional fairytale narratives in marketing. ### Industries Being Reshaped - **Online Dating:** Opportunity to create online dating platforms that focus on serious relationships rather than fairytale ideals. - **Advertising and Marketing:** Opportunity to use humor and realistic portrayals in advertising campaigns to resonate with consumers. - **Entertainment and Media:** Opportunity to create media content that challenges traditional fairytale narratives, reflecting the realities of relationships. ## Related on Trend Hunter - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md)