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# Ultra Sarcastic Political Ads
McCains' "Hot Chicks Dig Obama" Campaign

By Bianca | Published 2008-08-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mccais-hot-chicks-dig-obama
References: [gaywired](http://www.gaywired.com/article.cfm?id=19933&section=67)

"Hot Chicks Dig Obama" is latest controversial campaign released by from the John McCain ad campaigns are getting

The latest ad from the Republicans implies that Barack Obama is better considered to be more of a rockstar celebrity figure than a political leader.

"You've seen him in London, Paris and Berlin," the ad begins. "Now you, too, can join 'The One's' fan club in America."

Fast forward a bit, and the narrator says, "We know he doesn't have much experience. And isn't ready to lead. But that doesn't mean he isn't dreamy."

The video, which can be seen above, mocks Obama's youth and inexperience, and uses potentially offensive racial connotations.

It pokes fun of the "perks" like Obama raising taxes, and mocks things like Obama's ability to boost customers at small town fast food joints when he is in the area. As one news reporter says, "You'd think Elvis or the Beatles had come to town."

Check out the latest scandalous candidate videos, including one from Paris Hilton who (jokingly?) wants to run for president!

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 71% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What Makes This Trend Stand Out

- **Controversial Political Campaigns:** The release of the 'Hot Chicks Dig Obama' campaign highlights the trend of provocative and controversial political advertisements.
- **Mocking Youth and Inexperience:** The ad mocks Obama's youth and inexperience, indicating a trend of using these qualities as a disadvantage in political campaigns.
- **Using Offensive Racial Connotations:** The 'Hot Chicks Dig Obama' campaign introduces the trend of using potentially offensive racial connotations in political advertisements.

### Sectors Adopting This

- **Political Advertising:** The controversial nature of the 'Hot Chicks Dig Obama' campaign presents an opportunity for disruption in the political advertising industry.
- **Media and Entertainment:** The trend of releasing scandalous candidate videos, including one from Paris Hilton, highlights disruption opportunities in the media and entertainment industry.
- **Fast Food:** The ad mocking Obama's ability to boost customers at small town fast food joints presents disruptive innovation opportunities in the fast food industry.

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