# Health-Conscious Frozen Fries The McCain Lighter Home Chips Contain 30% Less Fat Than Original By Michael Hemsworth | Published 2019-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mccain-lighter-home-chips References: [conveniencestore](https://www.conveniencestore.co.uk/products/mccain-targets-health-conscious-with-lighter-chips/575643.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [mccain](https://www.mccain.co.uk) The [McCain](https://www.trendhunter.com/trends/mccain-air-fryer-range) Lighter Home Chips have been introduced by the brand in the UK as a product for health-conscious consumers who are looking to cut down on their caloric intake. The [frozen fries](https://www.trendhunter.com/trends/air-fried-french-fries) are targeted at mid-week dinners when consumers are looking for a tasty yet quick side dish to serve with other fare. The fries contain 30% less fat than the original variety and have been introduced at the right time of year to coincide with consumer pledges for a healthier lifestyle. The McCain Lighter Home Chips address the increasing preference for [lower calorie versions of classic products](https://www.trendhunter.com/trends/lays-baked) as consumers seek out ways to enjoy their favorite foods in a lighter, health-minded way. The premium profile of the fries make them a perfect pairing with any meal for consumers of all ages. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Health-conscious Frozen Fries:** The trend of offering healthier versions of classic foods, such as frozen fries with lower fat content, is disrupting the frozen food industry. - **Mid-week Dinner Solutions:** The trend of providing quick and tasty side dishes for mid-week dinners presents an opportunity for innovation in the frozen food industry. - **Premium Pairings for All Ages:** The trend of offering premium, versatile food options that can be paired with any meal appeals to consumers of all ages. ### Who This Affects Most - **Frozen Food:** The frozen food industry can benefit from developing more healthy and convenient options like the McCain Lighter Home Chips. - **Food and Beverage:** The food and beverage industry can explore ways to create healthier versions of popular products to meet the demands of health-conscious consumers. - **Convenience Food:** The convenience food industry can capitalize on the trend of providing quick and easy meal solutions for busy individuals by offering health-conscious options like the McCain Lighter Home Chips. ## Related on Trend Hunter - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md) - [Air Fryer-Approved Frozen Fries](https://www.trendhunter.com/trends/mccain-air-fryer.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Proper Frozen Fries Products](https://www.trendhunter.com/trends/crispy-crinkle-fries.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Flavorful Low-Salt Snack Chips](https://www.trendhunter.com/trends/tyrrells-lightly-sea-salted.md) - [Oven-Baked Low-Fat Snack Crisps](https://www.trendhunter.com/trends/jacobs-crinklys.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md)