# Flirty Food Billboards McCain Fries and Heinz Ketchup are Publicly Professing their Love By Laura McQuarrie | Published 2022-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup References: [newswire](https://www.newswire.ca/news-releases/mccain-fries-and-heinz-ketchup-are-wooing-each-other-this-valentine-s-day-873803850.html) & [twitter](https://twitter.com/mccainfoods/status/1489371369720721408)  This Valentine's Day, [McCain Fries](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe) and [Heinz Ketchup](https://www.trendhunter.com/trends/heinz-ketchup-zero) are "stepping out as Canada's newest power couple" and they are letting people know their love for one another with big billboards. This perfect food pairing is being shared with the world online and offline in the form of social shares and billboards in front of the McCain and Heinz corporate headquarters in Toronto. Fans can get a taste of the sweet words being sent from one brand to another, and they reiterate the fact that ketchup and fries just work better together. As Daniel Gotlib, Associate Director, Brand Building & Innovation at Heinz humorously notes, "Things seem to be moving really fast for this couple. Which is funny, because [Heinz Ketchup is notoriously slow](https://www.trendhunter.com/trends/endcondimenthoarding)." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Brand Pairing:** Creating food product pairings and collaborations to increase brand recognition and loyalty. - **Personalized Billboards:** Using personalized billboards for marketing campaigns to create a unique, interactive experience for customers. - **Humorous Branding:** Using humor in branding to create a lighthearted and memorable experience for consumers. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for food and beverage companies to collaborate and pair products to increase sales and engagement with consumers. - **Marketing:** Using personalized and interactive billboards as a new marketing approach to capture customers' attention and engagement. - **Advertising:** Opportunities for marketers and advertisers to use humor as an effective tool to create a lasting impression and increase brand awareness. ## Related on Trend Hunter - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [Ketchup-Based Pasta Sauces](https://www.trendhunter.com/trends/ketchup-on-pasta.md) - [Olympic-Themed French Fry Pop-Ups](https://www.trendhunter.com/trends/team-canada-popup.md)