# Restaurant-Inspired Frozen Fries McCain Flavour Makers Fries Come in Two Flavor Options By Michael Hemsworth | Published 2021-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mccain-flavour-makers References: [talkingretail](https://www.talkingretail.com/products-news/frozen/mccain-taps-into-at-home-restaurant-experience-with-flavour-makers-launch-01-03-2021/) & [mccain](https://www.mccain.com) The McCain Flavour Makers fries are being rolled out by the brand in the UK to offer consumers a way to enjoy a [restaurant-inspired experience](https://www.trendhunter.com/trends/yo-crispy-chicken-kits) from the comfort of home. The fries come in two flavor options to choose from including Garlic & Herb Chimichurri and Smokey BBQ, which both come with three [flavor sachets](https://www.trendhunter.com/trends/the-flava-people-flava-it) inside. The flavor packets are meant to be used to add a little or a lot of flavor to the fries prior to cooking to let consumers [customize them to their preferences](https://www.trendhunter.com/trends/fry-bags). The McCain Flavour Makers fries are targeted towards young shoppers who are seeking out a way to create a restaurant-quality meal from home as they spend more time in their living space and less time dining out. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Home-cooking Innovations:** There is an opportunity to create more customizable and convenient food products that bring restaurant-quality flavors to home-cooking. - **Flavor Customization:** Brands can capitalize on the growing need for personalization through customizable flavor sachets or packets. - **Restaurant-inspired Convenience:** Products that offer an easy way to create a restaurant-quality meal at home are becoming more popular among consumers. ### Industries Being Reshaped - **Frozen Foods:** Brands in the frozen food industry can create more product offerings that provide customizable and convenient meal solutions for consumers. - **Seasonings and Spices:** Companies in the seasonings and spices industry can create customizable flavor sachets or packets that allow consumers to create unique flavor profiles. - **Meal Kits:** Meal kit delivery services can offer restaurant-inspired meal options that allow consumers to easily replicate restaurant-quality meals at home. ## Related on Trend Hunter - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md) - [Shareable Potato Foodservice Products](https://www.trendhunter.com/trends/mini-mashers.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Air Fryer-Approved Frozen Fries](https://www.trendhunter.com/trends/mccain-air-fryer.md) - [Fried Dessert-Flavored Fries](https://www.trendhunter.com/trends/churro-mcshaker-fries.md) - [Low-Fat Ready-to-Bake Fries](https://www.trendhunter.com/trends/skinny-fries.md) - [Restaurant-Inspired Snack Chips](https://www.trendhunter.com/trends/mccoys-epic-eats-snack-crisps.md) - [Hybrid Potato Snacks](https://www.trendhunter.com/trends/mccain-vibes.md)