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# Bottled QSR Coffee Drinks
The Prepackaged McDonald's McCafe Frappes are Set to Launch in 2018

By Michael Hemsworth | Published 2017-09-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mccafe-frappe
References: [brandeating](http://www.brandeating.com/2017/09/bottled-mcdonalds-mccafe-frappes-coming-in-2018.html)

Fast food brands are associated with fast service that's easily accessible, but the bottled [McDonald's](https://www.trendhunter.com/trends/orange-chocolate-frappe) McCafe Frappes look to further advance on this notion of quick, enjoy anywhere consumption. The drinks are set to launch in 2018 and put the brands popular Mocha, [Vanilla](https://www.trendhunter.com/trends/laundry-sauce-brazilian-vanilla) and Caramel Frappe drinks in a convenient bottled format to pick up at grocery stores and retailers outside of the existing restaurants. This will help to expand the brand's reach and compete with other prepackaged coffee drink options like the bottled [Starbucks](https://www.trendhunter.com/trends/starbucks-multiserve) Frappuccinos.

The bottled McDonald's McCafe Frappes are made with 100% Arabica bean coffee and come as the latest step that the brand is taking to enter the prepackaged retail market as seen prior with the Big Mac and McChicken sauce releases.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 54% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Prepackaged Retail Market:** This trend opens up opportunities for fast food brands to expand their reach and compete with other prepackaged food and beverage options in grocery stores and retailers.
- **Convenient Bottled Format:** The growing popularity of bottled coffee drinks creates opportunities for QSR brands to offer their signature beverages in a convenient, on-the-go format.
- **Fast Food Retail Merchandising:** QSR brands exploring the prepackaged retail market can disrupt the industry by leveraging their existing brand recognition and introducing their products to a wider consumer base.

### Where This Applies

- **Fast Food:** Fast food brands can leverage their popular menu items and brand recognition to enter the prepackaged retail market.
- **Beverage:** The bottled coffee drink trend presents opportunities for the beverage industry to expand its offerings and provide consumers with convenient, ready-to-drink coffee options.
- **Retail:** The introduction of prepackaged QSR coffee drinks in grocery stores and retailers creates new opportunities for the retail industry to attract customers with popular fast food brand products.

## Related on Trend Hunter

- [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md)
- [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md)
- [Ready-to-Drink Blended Coffees](https://www.trendhunter.com/trends/frappuccino-mini-chilled-coffee.md)
- [Smooth QSR Cold-Brew Coffees](https://www.trendhunter.com/trends/mcdonalds-cold-brew.md)
- [Caramel-Forward Iced Coffees](https://www.trendhunter.com/trends/dulce-de-leche-frappe.md)
- [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md)
- [Dark Roast QSR Coffees](https://www.trendhunter.com/trends/organic-dark-roast-coffee.md)
- [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md)
- [Indulgent Coffee Drinks](https://www.trendhunter.com/trends/arctic-frappe.md)