# Collaborative Coffee-Chocolate Beverages McDonald's & Godiva Made a Chocolate-Filled McCafe Drink By Laura McQuarrie | Published 2020-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mccafe-drink References: [hypebeast](https://hypebeast.com/2020/11/mcdonalds-japan-mccafe-godiva-chocolate-espresso-frappe-info) The newest McCafe drink on the menu at [McDonald’s Japan](https://www.trendhunter.com/trends/holiday-mcflurry) is making its debut thanks to a collaboration with [Godiva](https://www.trendhunter.com/trends/godiva-chocolixir-drinks). The premium Godiva Chocolate Espresso Frappe and Macaron is a feast for the eyes of chocolate lovers, as it combines a chocolatey blend with a chocolate whipped cream topping, a generous drizzle of Belgian high-cocoa-butter couverture chocolate syrup and a macaron. The newest coffee-based drink, now available across all McCafe locations in Japan, blends cocoa powder, milk and an espresso-infused dark chocolate cocoa mass to create a rich and creamy coffee-chocolate treat. The McCafe drink created with the Belgian chocolatier boasts its own cup that unites the logos of both partners within a heart shape. Image Credit: McDonald’s Japan ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Coffee-chocolate Blends:** Creating unique coffee-chocolate beverages with high-quality ingredients and visually appealing presentations. - **Collaborative Product Partnerships:** Forming strategic partnerships to offer innovative and exclusive products that cater to specific consumer preferences. - **Visual Branding Integration:** Developing packaging and cups that incorporate the logos or identities of collaborating brands for co-branded items. ### Who This Affects Most - **Food and Beverage:** Exploring new flavors and combinations by merging the coffee and chocolate industry to create indulgent beverages. - **Hospitality:** Collaborating with renowned chocolate brands to elevate the coffee-drinking experience within cafes and restaurants. - **Packaging and Design:** Creating custom packaging and branded cups to enhance the visual appeal of co-branded beverages and products. ## Related on Trend Hunter - [Blended Orange Chocolate Coffees](https://www.trendhunter.com/trends/orange-chocolate-frappe.md) - [Blended Mint Chocolate Beverages](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md) - [Chocolate Valentine's Coffees](https://www.trendhunter.com/trends/starbucks-coffee-japan-1.md) - [Nostalgic QSR Cafe Menus](https://www.trendhunter.com/trends/mcdonalds-japan-kissa-mac.md) - [Coffee-Free Chocolate Cafe Drinks](https://www.trendhunter.com/trends/sweet-milk-chocolate.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md)