# Kindness-Focused QSR Promotions McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee By Grace Mahas | Published 2019-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mccaf-it-forward References: [qsrmagazine](https://www.qsrmagazine.com/news/mccaf-it-forward-initiative-spreads-goodness-free-coffee) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca/full-menu/mccafe.html) [McDonald's](https://www.trendhunter.com/trends/mcdonalds-educator-promotion) [McCafé](https://www.trendhunter.com/trends/mcdonalds-festive-menu) recently announced the launch of its new, kindness-focused promotion called 'McCafé It Foward.' The campaign is designed to spread goodness by rewarding individuals with a yellow card that's redeemable for one free small cup of McCafé Premium Roast Coffee or Iced Coffee per person. After a consumer has used the card, they are encouraged to pass it along to friends, family members, or strangers who have done them a kindness to "pay it forward." The McCafé It Forward promotion was inspired by "the kindness our customers have shown one another—like picking up the tab for the car next in the drive-thru or with simple acts like holding the door open." This new kindness-rewarding initiative will run for three days beginning August 21st, and will end on the 23rd. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Kindness-focused Promotions:** Opportunity for businesses to create initiatives that promote kindness and reward positive behaviors. - **Pay It Forward:** Opportunity to incorporate the concept of paying it forward into promotional campaigns, encouraging customers to spread kindness. - **Customer-led Promotions:** Trend towards empowering customers to reward and show kindness to others through promotional initiatives. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** QSR brands can implement kindness-focused promotions, rewarding customers and creating goodwill. - **Beverage Industry:** Beverage companies can leverage the concept of kindness to engage customers and increase brand loyalty. - **Marketing and Advertising:** Advertising agencies can develop creative campaigns that highlight and promote acts of kindness in the community. ## Related on Trend Hunter - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Back-to-School QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-educator-promotion.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [QSR Gold Card Campaigns](https://www.trendhunter.com/trends/mcdonalds-2.md) - [Slackliner-Backed Donations](https://www.trendhunter.com/trends/mccaf-at-home.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md)