# McBakeries McDonalds Launches McBakery Line By Ayman | Published 2008-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mcbakery References: [japanesecustomer](http://www.japanesecustomer.com/2008/07/exclusive-launch-of-mcbakery-by.html) After succeeding with its coffee line, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-cheese-danish) is set to provide customers with tasty bakery items to go along with that coffee. The new **McBakery** line was launched on 16 July, 2008 in Tokyo, Japan. The McBakery series offers “Melon Bun,” “Choco Danish” and “Sugar Croissant.” Each of the bakery products sells for 100 yen, which is the same price of a [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe) premium roast coffee. The McBakery bread products are offered throughout the day with no time restrictions. [Starbucks](https://www.trendhunter.com/trends/starbucks-baked-goods) should be very afraid: ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenience Bakery Items:** The rise of convenient bakery items that can be enjoyed on the go, providing an opportunity for innovative packaging and easy consumption. - **Expansion of Fast Food Menus:** Fast food chains expanding their menus to include bakery items, tapping into a new consumer demand for a variety of food options. - **Premium Fast Food Options:** The introduction of premium bakery items by fast food chains, offering high-quality products at affordable prices, disrupting traditional bakery industry. ### Sectors Adopting This - **Fast Food:** Fast food chains are incorporating bakery items into their menus, attracting new customers and adapting to changing consumer preferences. - **Bakery:** The bakery industry needs to adapt to the rise of convenient and affordable bakery options offered by fast food chains, exploring new product offerings and distribution channels. - **Packaging:** The packaging industry has an opportunity to create innovative packaging solutions for convenient bakery items consumed on the go, focusing on convenience and sustainability. ## Related on Trend Hunter - [Sweet Cheese QSR Pastries](https://www.trendhunter.com/trends/mcdonalds-cheese-danish.md) - [Nostalgic QSR Cafe Menus](https://www.trendhunter.com/trends/mcdonalds-japan-kissa-mac.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md)