# Hammertime Commercials The New MC Hammer Ad for Castle Lite Beer By Marissa Liu | Published 2010-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mc-hammer-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/mc-hammers-beer-spot-is-too-hot-to-handle.html) & [castlelager.co.za](http://www.castlelager.co.za/) Castle Lite brews a beer that is too hot (or cold) to touch. Hence, the company has employed the song 'Can't Touch This' and it's singer for a new MC Hammer ad. The commercial will air in South Africa and definitely makes a comment on how enduring even a one hit wonder pop icon can be in today's society. In the MC Hammer ad Stanley Kirk Burrell appears for the delivery of one line while sitting at the bar in a sequined gold outfit. You can only assume that those iconic parachute pants are being worn as well. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 1% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **One Hit Wonder Pop Icons:** Opportunities to collaborate with one-hit wonder pop icons for brand commercials and marketing campaigns. - **Nostalgic Advertising:** Disruptive innovation opportunities in creating nostalgic advertisements that resonate with consumers. - **Celebrity Endorsements:** Incorporating celebrity endorsements, even from past pop icons, to boost brand recognition and appeal. ### Sectors Adopting This - **Beverage Production:** Disruptive innovation opportunities in the beverage industry through creative and unconventional advertising. - **Entertainment:** Utilizing entertainment industry resources and personalities for effective brand promotion and advertising. - **Fashion:** Opportunities for fashion brands to leverage nostalgia and iconic fashion trends for unique marketing strategies. ## Related on Trend Hunter - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md)