# Gen Z-Targeted Luxury Eyewear The MBB x Vogue Eyewear Collection Features Bold Silhouettes By Grace Mahas | Published 2020-09-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mbb-x-vogue-eyewear References: [vogue-eyewear](https://www.vogue-eyewear.com/us/millie-bobby-brown-collection) Vogue Eyewear is once again welcoming Millie Bobby Brown for the second iteration of the [MBB x Vogue Eyewear collaboration](https://www.trendhunter.com/trends/shenseea). Appealing to [Gen Z](https://www.trendhunter.com/trends/zenni-freshcut) consumers, this series features [bold, eye-catching frames](https://www.trendhunter.com/trends/specsavers-eyewear) that enable consumers to show off their personality. Each piece of the collection includes a distinguished temple inscription and signature “M” tips. The campaign encourages women to be authentic and believe in themselves by following a set of simple rules: Love Yourself, Be Kind, Stand Out, Keep It Real, Laugh Out Loud, and Chase Your Dream. The bold pieces from the series capture this empowering sentiment with its bold, avant-garde frames. The entire MBB x Vogue Eyewear collection is now available to shop online with prices ranging from $111 - $145. Image Credit: Vogue Eyewear ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Gen Z Eyewear:** Disruptive Innovation Opportunity: Develop customizable and interactive eyewear experiences to cater to Gen Z consumers' desire for personalization and self-expression. - **Authentic Empowerment Campaigns:** Disruptive Innovation Opportunity: Create inclusive and empowering marketing campaigns that resonate with consumers, encouraging them to embrace their authenticity and beliefs. - **Bold Avant-garde Frames:** Disruptive Innovation Opportunity: Experiment with unconventional and bold frame designs to attract consumers looking for unique and daring eyewear options. ### Industries Being Reshaped - **Eyewear:** Disruptive Innovation Opportunity: Integrate augmented reality technology into the eyewear shopping experience to offer virtual try-ons and enhance the online purchasing process. - **Fashion:** Disruptive Innovation Opportunity: Blend fashion and technology in the creation of smart eyewear that combines style and functionality, catering to the increasing demand for wearable tech. - **Marketing and Advertising:** Disruptive Innovation Opportunity: Utilize immersive storytelling techniques, such as virtual reality or interactive experiences, to engage consumers and create memorable brand campaigns. ## Related on Trend Hunter - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Influencer-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/dezi.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Celebrity-Approved Eyewear Collections](https://www.trendhunter.com/trends/echo-frame.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md)