# Athlete-Designed Colorful Sneakers LaMelo Ball Launches a Be You Iteration of the MB.01 Sneaker By Amy Duong | Published 2022-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mb01 References: [hypebeast](https://hypebeast.com/2022/7/puma-mb-01-be-you-376813-01-release-date) & [puma](https://puma.com/) [NBA](https://www.trendhunter.com/trends/allpro-nitro-pe-colorway) player LaMelo Ball introduces another iteration of the [MB.01](https://www.trendhunter.com/trends/alien-safari) sneaker model with [PUMA](https://www.trendhunter.com/trends/puma-and-porsche) with the colorful Be You colorway palette. The signature shoe has received a variety of updates since it first launched and this time around, it blends together a vibrant look throughout the left and right shoes. Both sides have unique looks and highlight the specially engineered knit materials that create the shoe's upper. More PUMA technology can be seen incorporated into the shoe including the NITRO foam cushioning that ensures comfort with every step. Co-branding details are also seen across the shoe as a finishing touch. Notably, the colorful hues that detail the sneaker include red, green, and yellow, with blue at the midsole. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 67% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Colorful Sneaker Trend:** There is an opportunity to create a line of bold and colorful sneakers for athletes and sneaker enthusiasts alike. - **Athlete-designed Sneaker Trend:** Collaborating with athletes to design sneakers that cater to their specific needs and preferences is a disruptive innovation opportunity. - **Knit Upper Sneaker Trend:** Using knit materials to create a more breathable and flexible upper for sneakers is a new innovative trend in the sneaker industry. ### Industries Being Reshaped - **Athletic Footwear Industry:** Incorporating bold and vibrant colors into athletic footwear from trusted brands such as PUMA could attract a new demographic of consumers. - **Collaborative Design Industry:** Partnering with professional athletes to co-create and bring their shoe designs to market will likely increase market share and brand loyalty. - **Sustainable Footwear Industry:** Knit materials are both environmentally friendly and offer flexibility, making them a potential game changer in the sustainable footwear industry. ## Related on Trend Hunter - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Athlete Signature Pink Sneakers](https://www.trendhunter.com/trends/hali-1.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Opal-Toned Basketball Shoes](https://www.trendhunter.com/trends/tyrese-haliburton.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Performance Basketball Footwear](https://www.trendhunter.com/trends/allpro-nitro-pe-colorway.md)