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# Military-Ready Sedans
The Mazda Tanken Grabs the Environment by the Roots

By Alex Scott | Published 2010-05-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-tanken
References: [thedesignblog.org](http://www.thedesignblog.org/entry/mazda-tanken-hybrid-suv-pays-homage-to-versatile-american-milieu/) & [cardesign.ru](http://www.cardesign.ru/articles/projects/2010/05/25/3961/)

The [Mazda](https://www.trendhunter.com/trends/2025-mazda-cx70) Tanken is a [hybrid vehicle](https://www.trendhunter.com/trends/rav4) that is powered by two batteries to run its electric motor. People are beginning to move away from the SUV mainly because of the high fuel consumption and harmful environmental impact. Designers (like the ones of the Mazda Tanken) are starting to take notice of this and develop [eco-friendly vehicles](https://www.trendhunter.com/trends/offroad-vehicles1) that have a similar aesthetic as their gas-guzzling cousins.

The Mazda Tanken looks like it gobbles up about four gallons per block, yet it is one of the greenest concepts out there.

It seems to be becoming a growing trend where enviro-conscious autos are beginning to look more like real cars and not so much like go karts.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 82% | Activity: 60% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Vehicles:** The trend towards eco-friendly vehicles will continue as people become more environmentally conscious, opening up opportunities for innovative designs.
- **Hybrid Vehicles:** Hybrid vehicles are gaining popularity as people seek to reduce their carbon footprint, creating opportunities for new innovations in battery technology and electric motors.
- **Mainstreaming of Eco-conscious Design:** Designers are increasingly incorporating eco-consciousness into their products, making environmental sustainability a new standard for innovation.

### Sectors Adopting This

- **Automotive:** Automakers have an opportunity to lead the way in developing the next generation of eco-friendly vehicles using advanced technologies and innovative designs.
- **Renewable Energy:** As more hybrid and electric vehicles hit the market, there will be a greater demand for renewable energy sources to power them, creating opportunities for companies in the renewable energy sector.
- **Green Technology:** The increasing focus on environmentally conscious design is driving innovation in the green technology sector, providing opportunities for companies to develop new products and services that help reduce our carbon footprint.

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