# Dune-Busting Concept Cars The Mazda Tanken Concept is Part Dune Buggy, Part Luxury SUV By Michael Hines | Published 2010-05-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-tanken-concept References: [ecofriend.org](http://www.ecofriend.org/entry/mazda-tanken-hybrid-suv-pays-tribute-to-the-american-landscape/) & [anthonysims](http://www.anthonysims.com/projects.html) The [Mazda](https://www.trendhunter.com/trends/cx50) Tanken Concept just might have the right stuff to break me away from my love affair with trucks. This hybrid SUV concept from Anthony Sims combines the styling of a coupe with the [off-roading capabilities of an SUV](https://www.trendhunter.com/trends/offroad-vehicle-concept). The Mazda Tanken Concept would house a 4-cylinder that would run on electricity, switching to gas when the battery's energy gets depleted. A hybrid SUV that can fit in downtown or in the back country? Sign me up. Check the links to see more of Anthony Sim's visionary concepts. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Hybrid Suvs:** Disruptive innovation opportunity: Develop more hybrid SUVs that combine the styling of a coupe with off-roading capabilities. - **Electric-gas Hybrid Engines:** Disruptive innovation opportunity: Improve electric-gas hybrid engines to provide greater efficiency and range. - **Off-roading Luxury Vehicles:** Disruptive innovation opportunity: Create luxury vehicles with off-roading capabilities to appeal to adventure-seeking consumers. ### Industries Being Reshaped - **Automotive Industry:** Disruptive innovation opportunity: Transform the automotive industry by introducing more hybrid SUVs and expanding the market for off-roading luxury vehicles. - **Electric Vehicle Industry:** Disruptive innovation opportunity: Further develop electric-gas hybrid engines to propel the growth of the electric vehicle industry. - **Concept Car Design Industry:** Disruptive innovation opportunity: Push boundaries in concept car design by combining hybrid technology and off-roading capabilities in unique and appealing ways. ## Related on Trend Hunter - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Outdoor-Focused Concept Cars](https://www.trendhunter.com/trends/manifesto-concept-car.md) - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Rugged Off-Road Concept Vehicles](https://www.trendhunter.com/trends/jeep-dune.md) - [Premium Adventurous Racecar Concepts](https://www.trendhunter.com/trends/mc20-dakar-edition.md) - [Off-Road Crossover SUVs](https://www.trendhunter.com/trends/mazda-cx50.md) - [Escapism Electric Vehicle Concepts](https://www.trendhunter.com/trends/trekker-concept-vehicle.md) - [Athletically Sleek SUV Models](https://www.trendhunter.com/trends/2025-mazda-cx70.md) - [Sci-Fi-Inspired SUV Models](https://www.trendhunter.com/trends/toyota-rav4-dark-side-performance-concept.md)