# Mazda Nagare Concept By TechnoGadget | Published 2006-12-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mazda-nagare-concept References: [laautoshow](http://www.laautoshow.com/show/tabid/83/Default.aspx) Mazda's design division made-up an innovative surface language called Nagare (pronounced “na-ga-reh” is Japanese for 'flow' and the embodiment of motion) for opening at this year's Greater Los Angeles International Auto Show. Nagare achieves the registering motion in vehicles whether they're moving or still while also indicating a [new design direction](https://www.trendhunter.com/trends/vision-iconic) for [future Mazda vehicles](https://www.trendhunter.com/trends/mazda-cx90). Franz von Holzhausen, [Mazda North American Operations](https://www.trendhunter.com/trends/2025-mazda-cx70)' (MNAO) Director of Design explains, “We're looking well down the road with Nagare. We want to suggest where Mazda design will be in 2020. To do that, we redefined basic proportions and the idea of driving without losing the emotional involvement. Mazda's driving spirit will be enhanced and intensified by Nagare.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Innovative Surface Language:** The Nagare concept introduces an innovative surface language that creates a sense of motion in vehicles, even when they're standing still. - **Design Direction for Future Mazda Vehicles:** Nagare showcases a new design approach for Mazda, suggesting the direction in which their vehicles will evolve by 2020. - **Driving Spirit Enhancement:** The Nagare concept aims to intensify and enhance Mazda's driving spirit through its design, providing an emotional and engaging experience behind the wheel. ### Where This Applies - **Automotive Industry:** The automotive industry can explore the implementation of innovative surface languages like Nagare to create visually dynamic and engaging vehicles. - **Design Industry:** The design industry can draw inspiration from Nagare's unique approach to surface language and apply it to other product designs, such as consumer electronics or furniture. - **Future Mobility Industry:** Nagare's design direction for future Mazda vehicles can influence and shape the development of the future mobility industry, leading to more visually captivating and emotionally connected vehicles. ## Related on Trend Hunter - [Streamlined Digital EV Concepts](https://www.trendhunter.com/trends/infiniti-vision-qe-concept.md) - [Japanese Concept-Inspired Vehicles](https://www.trendhunter.com/trends/daniel-arsham-1.md) - [New Energy Vehicle Concepts](https://www.trendhunter.com/trends/nebula-next.md) - [Co-Presented Three-Day Design Exhibitions](https://www.trendhunter.com/trends/3daysofdesign.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Athletically Sleek SUV Models](https://www.trendhunter.com/trends/2025-mazda-cx70.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md)